eCommerce Customer Strategy Planning Assistant Manager

- Lead the development and implementation of categories trade plan for customers in online channel:
o Develop & implement Unilever trade categories growth plan with shopper centric into customer key agenda for growth
o Closely work with brand (marketing) team to identify category risk & opportunity & propose the plan to win & gain market share
o Work closely with KA team to ensure the trade category plan is well deployed & captured per customer
o Work closely with Media team to ensure media plan per category is integrated with CAT/brand JTBDs & customized per customer
- Act as Shopper Marketing to develop shopper activities through onsite campaigns:
o Lead campaign matrix planning (brand day, mega day, super brand day, etc.) for assigned category
o Closely work with KA & Brand team to ensure onsite visibility, promotion, media, content is aligned with CAT/Brand JTBDs & events
o Follow up with execution to ensure the plan is well acknowledged & implemented
- Work out monthly rolling forecast for assigned categories:
o Closely work with Key account, Brand & Supply chain for quarterly/monthly forecast
o Frequently monitor sales performance with Key account & inventory forecast to ensure sales opportunity is well captured
- Manage category & channel P&L
o Fully responsible for categories P&L
o Control promotion framework through promotion activities while manage category competitive growth on channel