Ecommerce Manager - Nguyen Kim

Role Description
The e-commerce (ECM) Manager is responsible for analyzing, reviewing, recommending, and building strategic initiatives that drive business profitability by increasing visitors, improving conversion rates both online and in-store, capturing larger average order sizes, and managing margin performance. This role will ensure seamless integration of online and offline customer experiences, leading to enhanced overall conversions.
1. Define Merchandising Strategy (Omni & Online)
• Develop plans to grow strategic category focus and partnerships.
• Develop e-commerce-led sell-more plans based on analysis and gain support from Merch Head Quarter to get sales back to target.
• Lead daily/weekly/monthly/annual category analysis and define strategies to deliver sales KPIs via online & Telesales.
• Propose & execute the principle of visual merchandising (category order, PLP, PDP messages) for each category on Nguyen Kim online store.
• Work with the data team to deliver a daily pricing tracker of Nguyen Kim vs. core competitors and execute daily pricing adjustment proposal post alignment with BU Head & CEO.
• Negotiate with Merchandising Head Quarter/Top Suppliers to get online exclusive promotion plans.
2. Web Roadmap: Lead Online Customer Experience Including UX/UI, Website Content & SEO
• Review NK customer experience across touchpoints (app, website mobile, website desktop,
tablet) and recommend a product development plan to deliver the best online customer experience, with clear priority calls and measurable KPIs
• Spearhead A/B Testing Plan & Analysis for proposed changes in customer experience.
• Grow NK organic search online again via leading SEO screening, auditing & improvement with agencies and execute SEO principles with the content team.
• Define operation standards for Telesales and Online delivery requirements and work with Logistics/Operation to deliver the KPIs & tracker
3. Propose E-Commerce Innovation/Solutions If Any To Improve the E-Commerce Experience For Both Internal Users.
• Identify and propose innovative solutions to improve the e-commerce experience for both internal users and customers.
• Stay updated with the latest e-commerce trends and technologies to keep NK's e-commerce platform competitive.
4. Ownership & KPI Management
• Act as the owner of the e-commerce business, taking full responsibility for its performance.
• Set, monitor, and achieve KPIs to ensure business growth and profitability.
• Regularly report on KPI progress and make data-driven decisions to meet business objectives.