Duration: Full-time
Working hour: Mon to Fri, 8:30 - 17:30 (+ Sat bi-weekly)
We are looking for an E-commerce Specialist to build and develop our e-commerce business. This role will take ownership of the e-commerce channel from initial setup to daily operations and growth - including store development, product listing, promotions, marketplace
digital marketing, customer journey optimization, and performance analysis.
The ideal candidate is a hands-on builder who can turn a blank e-commerce store into a structured, customer-friendly and revenue-generating sales channel.
Key Responsibilities
1. Develop and set up the e-commerce store across relevant platforms such as Shopee, Lazada, TikTok Shop, website, or other suitable channels.
2. Develop the e-commerce sales strategy and monthly/quarterly growth plans.
3. Work with internal team (digital marketing and video editor) to drive Traffic to e-com store
4. Store & Customer Experience Optimization (product page improvement, Analyze customer behavior, Improve store conversion, Monitor customer reviews, questions and feedback)
5. Monitor key e-commerce KPIs including revenue, traffic, conversion rate, average order value, advertising performance and product performance.
6. Coordinate with warehouse, logistics, customer service and finance teams to ensure smooth order fulfillment.
7. Other task assigned by direct manager
During the first 6 months, the E-commerce Specialist is expected to:
• Build and launch the company's e-commerce store from zero.
• Establish the basic e-commerce operating process and store management system.
• Build a complete and well-structured product catalog.
• Develop the initial customer acquisition and conversion strategy.
• Launch and optimize the first e-commerce campaigns.
• Establish a regular e-commerce performance reporting system.
• Develop a sustainable roadmap for e-commerce revenue growth.
Requirements
• Graduated from university or college with a "Good" ranking or higher.
• More than 2 years' experience in e-commerce, marketplace management or a related role.
• Experience operating platforms such as Shopee, Lazada, TikTok Shop, or similar platforms.
• Demonstrated ability to independently set up and manage an e-commerce store.
• Strong understanding of e-commerce fundamentals: traffic, conversion, merchandising, promotion and customer journey.
• Understanding digital advertising and performance optimization.
• Strong analytical and problem-solving skills.
• Good communication and cross-functional collaboration skills.
• Comfortable working in a build-from-scratch environment with a high degree of ownership.
Preferred Qualifications
• Experience in B2B, industrial products, technical products or high-consideration products.
• Experience with e-commerce SEO, marketplace advertising and analytics tools.
• Basic knowledge of website management, Google Analytics/GA4 and performance marketing.
• Strong commercial mindset and understanding of the relationship between marketing activities and revenue.
Compensation & Benefits
• Salary range: 18-20mil
• Probation: 2 months (85% salary)
• Performance Bonus: Quarterly/annual bonuses and ad-hoc incentives based on individual performance.
• Annual Salary Review.
Training & Career Development
• Comprehensive training on products and technical solutions provided by international manufacturers, with opportunities to gain exposure to advanced measurement technologies.
• Work with and receive training from leading global brands in the measurement industry, with opportunities to attend specialized training programs both locally and overseas.
• Support for obtaining relevant professional certifications.
• Clear career development opportunities toward Senior
Sales Engineer, Product Specialist, or
Sales Manager positions.
Benefits
• Full Social Insurance coverage in accordance with Vietnamese regulations.
• Bao Viet Health Insurance.
• Company-provided laptop, mobile phone, and SIM card.
• Business travel expenses and company transportation for customer visits.
• Annual company trips, birthday celebrations, and team-building activities.