Education Executive (Beauty Trainer)

1. Position Summary
• The Brand Education Executive will build and manage the relationships with SEA4 Affiliate
Brands on all aspects related to brands' education including new products, innovation,
claims, region-wide campaigns and launches for the brand cluster. Adapts Brand-specific
education content to meet local in-market requirements and leads to deliver all Brand-
specific content to Commercial teams and Point-Of-Sales.
• In addition, the Education executive will drive, reinforce and embed key learnings
across Estée Lauder within local in-market.
• This role works closely with in-market Consumer Engagement as well as in-market Retail
Marketing for all brand activities etc.
2. Key Responsibilities
• Support SEA4 Education Lead to drive and manage Brand Education & Brand specific
Education Strategy for local in-market; construct in-market Education Calendar and align
to Global and Regional Strategy
• Interpret and adapt global and regional programs and curriculums for local relevance and
delivery (including working with in-market CE on language translation)
• Collate and communicate relevant marketing information quarterly across the relevant
commercial teams and Point-Of-Sales
• Oversee and execute full Brand Education curriculum - planning and scheduling in
accordance with Brand standards and timelines - Digital platforms for self-learning and
zoom seminars, as well as in-person trainings
• Develop specific locally relevant in-store Education content for Commercial sales including
product leave behinds information, in-store services menu, guidelines and How To's, tools,
coaching tips and in store checklist; Prepares all relevant brand education documents for
upload to SharePoint, Teams and Retail-On-The-Move (& other ePlatforms)
• Support SEA4 Education Lead in creating, writing, developing locally relevant Social Media
Education Modules to upskill in-market brand talent for internal Brand and external
consumer facing digital platforms, including use of new technology, iPhone apps and
multimedia, video, and editing
• Collaborate with in-market Brand team to provide seamless partnership and Education
expertise and input relevant to all departments
• Provide education related guidance and expertise to in-market Consumer Engagement and
DCM teams on product ingredients, benefits, and legally approved product claims.
• Monitor and work within budget cascaded by SEA4 Education lead
• Identify skill build opportunities capability gaps in Artistry brands and feedback to MVIP
where applicable and assist to develop education programs to upskill consultants for both
face-to-face and virtual services
• Well-versed for public and media appearance, skilled in product application and
demonstration, creative content creation and ability to be a spokesperson on social media
• Work in collaboration with DCM and in-market Consumer Engagement on virtual platforms
providing at home skincare, makeup service and fragrance consultations for consumers -
e.g. master class, one on one services/selling, both online and offline
• Partner with DCM for content needed to boost sales
• Conduct special events in partnership with in-market Retail Marketing & CE
• Utilize skincare/makeup/ fragrance expertise as well as extensive product knowledge to
write scripts and design skin care/ makeup/ fragrance content for educational consumer
facing CE content
• Works with in-market Consumer Engagement on video and content creation to support
new product launches, heroes, consumer education, technique, application, product
information & latest trends via our brand social media platforms - IGTV, IG Stories, IG Live,
images etc
• Works with in-market Consumer Engagement to provide Education authority in production
of in-store consumer facing Education tools, service menus and VM
• Conduct Service training for the team to ensure high touch service
• Partnership with in-market Commercial in the career development and coaching of all
Point-of-Sales
• Training and coaching Point-of-Sales including from distributors, retailers, pharmacy
generic staff (where applicable) as well as deliver brand trainings to relevant brand
partners
• Deliver Corporate sales &/ Leadership programs to local teams where applicable
• To complete any tasks / project involvement / corporate activities as required by Country
and Commercial Manager and MVIP Education Lead