Employer Branding Specialist

Mô tả Công việc
The Employer Branding Specialist plays a key role in developing, executing, and optimizing employer branding initiatives to enhance company awareness, attract high-quality talent, and create a positive candidate experience.
1. Employer Branding Communication
Develop long-term content direction and communication plans for employer branding.
Create diverse content (social posts, video scripts, employer stories, etc.) across platforms such as Facebook, LinkedIn, and recruitment channels.
Manage and maintain consistent employer brand identity across social media, ensuring alignment in messaging and visuals.
Develop strategic content including life at work, culture, career development, and business impact stories.
Monitor insights and performance metrics (reach, engagement, follower growth, etc.) and optimize communication plans accordingly.
2. Employer Branding Campaigns & Activities
Conceptualize and execute quarterly/annual employer branding campaigns:
Themed branding campaigns (culture, career, people, etc.)
Recruitment marketing campaigns for key hiring positions
Collaborate with the Talent Acquisition team to ensure consistent recruitment messaging and align with business needs.
Partner with the Internal Communication team to drive internal branding initiatives that strengthen the company's image from within.
3. University Partnership & Talent Pipeline
Build and maintain relationships with universities, student clubs, departments, and student organizations.
Organize and execute programs such as Career Talks, Company Tours, and Ambassador Programs.
Enhance campus presence through booths, workshops, guest speaker sessions, and other activations.
4. Project Management & Cross-functional Collaboration
Work with agencies and production partners to develop content (photos, videos, key visuals, microsites, etc.).
Manage timelines, budgets, and deliverables for employer branding projects.
Collect employee stories and embed company culture into communication activities.
Support Internal Communication when needed (internal events, social content, etc.).