[EQG] Digital Marketing Executive

EQuest is currently one of the largest private education institutions in Vietnam with more than 120,000 students enrolled annually in our member schools. The Albert Einstein School (AES) now offer education from Early Years (3 years) to Grade 12 (18 years). The program will be the Vietnamese curriculum from Early Years to the National Diploma and provide an international pathway from Grade 11 studying the Victorian Certificate of Education (VCE Australia).
EQuest is looking for potential candidates for the position of Digital Marketing Executive at AES coordinator with the following details:
Coordinate and build strong working relations with various internal/external support departments.
Cultivate and leverage network with digital/social influencers.
Manage customer inquiries on school website/ official social media channels.
Accountable for all content marketing initiatives for corporate website & social channels (LinkedIn, Twitter, YouTube, etc.)
Develop content, style & layout for website as well as other marketing & communications materials.
Coordinate with agency to plan & execute SEO, SEM campaigns for corporate website of different versions.
Manage the company's CMS, coordinate with designer and developers in the process of developing and maintaining the corporate's website.
Keep track of and analyze web performance; propose & implement changes if required.
Research and acquire innovative new channels in creating leads.
Create and maintain the omnichannel platform to nurture the funnel for better performance in sales.
Other tasks assigned by the Line Manager.