Expert, Business Marketing

Mô tả Công việc
Job Purpose
The job holder responsibility for designing, proposing business marketing activities through:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management
Key Accountabilities (1)
Business Marketing Planning and marketing performance management
- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Prepare, propose and implement NPS survey
- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment
Key Accountabilities (2)
Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
Key Accountabilities (3)
Marketing campaign management
- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...