Expert, Growth Marketing

OBJECTIVE
The role in Growth Marketing will help to drive growth of RBG's key business indicators by leading strategy development and implementation planning of high-level growth initiatives. As an accountable contributor towards RBG's growth objectives, this person leads the strategic marketing efforts to drive growth at the business unit level by serving as a key stakeholder in the development of annual strategic plans and leading the plans' translation to actionable and measurable quarterly marketing plans.
KEY RESPONSIBILITIES
• Establish, and then lead, multi-functional efforts with RBG's Business Segment team and key entities to leverage consumer insights and understand business growth drivers and obstacles, identify growth strategies, develop actionable plans that will bring new and existing initiatives to market, evaluate performance against plan, and adjust.
• Provide general business and growth strategy inputs to system stakeholders, including business unit leaders, on an ongoing basis.
• Leverage consumer/customer insights using primary and secondary research that will underpin winning competitive strategies.
• Develop business performance and business opportunity analyses that will inform segment-based product marketing plans.
• Identify concepts for augmenting marketing and business units' offers to deliver growth, which includes but not limited to market and performance intelligence, partnership, and offering development.
• Engage, and direct the executional work of, downstream partners within the Business Marketing and other relevant departments (e.g., Digital Office, Solutions, Branding, etc.)