1. Business Marketing Planning, Communications, and Program Performance Management
- Proactively develop and propose comprehensive marketing plans for each period, translating strategic directions into concrete marketing and communication initiatives aimed at customer acquisition, retention, and value enhancement across segments, economic sectors, and consumer behavior groups.
- Manage campaign execution progress, budgets, and marketing performance, ensuring initiatives are feasible, measurable (KPIs), cost‐optimized, and aligned with business objectives at each stage.
- Collaborate cross‐functionally to develop communication plans for products, solutions, and services; ensuring consistency with brand positioning, core messaging, and the needs of each target customer segment.
- Drive the implementation of service quality surveys (e.g., NPS, CSI), analyze results, identify experience gaps, and recommend improvement initiatives to enhance customer satisfaction, loyalty, and referral likelihood.
- Support the design and execution of loyalty programs, periodic promotions, and personalized customer value propositions; working closely with internal functions and strategic partners to increase reach, engagement, and conversion effectiveness.