Expert, Marketing & Brand

The Expert, Business Marketing & Brand is responsible for designing, executing, and managing end‐to‐end marketing, communication, and branding initiatives to drive business performance, enhance brand awareness, and elevate customer experience. This role ensures strategic alignment across business objectives, marketing priorities, and brand positioning, while maintaining consistency and quality across all brand touchpoints in the market.

1. Business Marketing Planning, Communications, and Program Performance Management
- Proactively develop and propose comprehensive marketing plans for each period, translating strategic directions into concrete marketing and communication initiatives aimed at customer acquisition, retention, and value enhancement across segments, economic sectors, and consumer behavior groups.
- Manage campaign execution progress, budgets, and marketing performance, ensuring initiatives are feasible, measurable (KPIs), cost‐optimized, and aligned with business objectives at each stage.
- Collaborate cross‐functionally to develop communication plans for products, solutions, and services; ensuring consistency with brand positioning, core messaging, and the needs of each target customer segment.
- Drive the implementation of service quality surveys (e.g., NPS, CSI), analyze results, identify experience gaps, and recommend improvement initiatives to enhance customer satisfaction, loyalty, and referral likelihood.
- Support the design and execution of loyalty programs, periodic promotions, and personalized customer value propositions; working closely with internal functions and strategic partners to increase reach, engagement, and conversion effectiveness.

3. Development and Execution of Marketing & Communication Campaigns
- Contribute to the development of customer‐engagement strategies through integrated marketing campaigns, covering the full cycle from research, ideation, channel planning, and message design to execution, monitoring, and stage‐by‐stage performance evaluation.
- Manage the campaign operating framework, including defining implementation standards, content-visual-channel approval processes, cross‐functional coordination guidelines, documentation (campaign guidelines), and post‐campaign reviews.
- Work closely with internal teams and external media partners to deliver community programs, awards, events, conferences, PR activities, and other brand‐building initiatives aimed at strengthening brand awareness, corporate reputation, and engagement within target customer groups.
- Propose innovative communication approaches, leveraging technology, customer data, and marketing automation tools to personalize experiences, tailor messaging to customer behavior, and improve campaign reach, relevance, and conversion performance.

Head of Marketing & Brand

Other units in division, other units in company

Media & advertising partners; Press & mass media agencies; Technology & digital platform partners, Customers & communities

- University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration
- Master's degree or higher is preferred
- Experience: at least 8 years in positions related to insurance, banking and/or management, Product Marketing, Corporate Customers
- English: minimum TOEIC 650 or equivalent
- Expertise
+ Understanding the organization
+ Knowledge of the company's products
+ Understanding the rules/operating processes in the unit