Field Marketing Supervisor
Cty TNHH SX Đầu Tư Thương Mại Thiên Hải
Địa điểm làm việc: Hà Nội, Hồ Chí Minh, Hải Phòng
Hết hạn: 30/03/2023
- Chi tiết công việc
- Giới thiệu công ty
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
1. Territory Management & Market Intelligence
- Master the in-charge territories' Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution/ Activation/ Launching initiatives.
- Raise any competitive activity that company should be aware of & its impact on activities in the in-charge territories.
2. Regional Sell-Out Program Planning & Monitoring
- Discuss, propose & align sell-out program.
- Track progress based on (system-generated or self-developed) reports/dashboards, KPI achievement & budget spending of regional Field Marketing (FM) programs to have action plan with Sales team.
- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions.
3. Trade Partners Program Execution
- Deploy program mechanics, KPI setting & visibility condition for selected retail partners
- Conduct weekly business review to closely monitor each partner on progress & push for target achievement
- Identify opportunities (based on Consumer mapping) & develop suitable short-term scheme for pilot to assess potential.
- Plan resource/budget & set KPI for pilot, as a benchmark for decision-making post-pilot (stop/keep piloting/scale up).
4. Direct To Consumer (DTC) Team Management
- Directly manage territory DTC Supervisor (whose team size -6-10 Brand Ambassador (BA))
- Ensure quantity and quality of BA per allocated budget to deliver top-down trial plan and KPIs of Multi-packs & Conversion utilizing (system-generated or self-developed) reports/dashboards
- Ensure all DTC activation follow Company directions of Outlet/Consumer prioritization, SKU-focus, strongly supported by the implementation of digital working toolkits like 1-2-1 App and The Menu
5. Mass HRC Tie-up Deployment
- Tie-up enough Mass HRC outlets in their in-charge territories with the right mix (Coffee vs. Restaurant), feeding maximum traffic & accurate smoker profile for BA activation, Visibility display & Brand awareness
- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)
- Master the in-charge territories' Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution/ Activation/ Launching initiatives.
- Raise any competitive activity that company should be aware of & its impact on activities in the in-charge territories.
2. Regional Sell-Out Program Planning & Monitoring
- Discuss, propose & align sell-out program.
- Track progress based on (system-generated or self-developed) reports/dashboards, KPI achievement & budget spending of regional Field Marketing (FM) programs to have action plan with Sales team.
- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions.
3. Trade Partners Program Execution
- Deploy program mechanics, KPI setting & visibility condition for selected retail partners
- Conduct weekly business review to closely monitor each partner on progress & push for target achievement
- Identify opportunities (based on Consumer mapping) & develop suitable short-term scheme for pilot to assess potential.
- Plan resource/budget & set KPI for pilot, as a benchmark for decision-making post-pilot (stop/keep piloting/scale up).
4. Direct To Consumer (DTC) Team Management
- Directly manage territory DTC Supervisor (whose team size -6-10 Brand Ambassador (BA))
- Ensure quantity and quality of BA per allocated budget to deliver top-down trial plan and KPIs of Multi-packs & Conversion utilizing (system-generated or self-developed) reports/dashboards
- Ensure all DTC activation follow Company directions of Outlet/Consumer prioritization, SKU-focus, strongly supported by the implementation of digital working toolkits like 1-2-1 App and The Menu
5. Mass HRC Tie-up Deployment
- Tie-up enough Mass HRC outlets in their in-charge territories with the right mix (Coffee vs. Restaurant), feeding maximum traffic & accurate smoker profile for BA activation, Visibility display & Brand awareness
- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)
Yêu cầu
- Bachelor's Degree in Economics/ Marketing/ Commerce/ Business Administration or other relevant majors
- 1-3 years of experience in Marketing - preferably in Trade Marketing of FMCG with proven track record or high potentials of leadership, commercial/entrepreneur mindset, and project management/coordination.
- Knowledge & practical experience in Trade/Field Marketing in Tobacco/FMCG is a big plus
- Fluency in oral and written English communication is a plus
- Proficiency in using Microsoft Office applications
- 1-3 years of experience in Marketing - preferably in Trade Marketing of FMCG with proven track record or high potentials of leadership, commercial/entrepreneur mindset, and project management/coordination.
- Knowledge & practical experience in Trade/Field Marketing in Tobacco/FMCG is a big plus
- Fluency in oral and written English communication is a plus
- Proficiency in using Microsoft Office applications
Quyền lợi
Company Benefits
Premium Healthcare for employee
Annual leave, Insurance and Policy following Labor Law
Premium Healthcare for employee
Annual leave, Insurance and Policy following Labor Law
Thông tin khác
Ngày Đăng Tuyển
28/02/2023
Cấp Bậc
Nhân viên
Ngành Nghề
Marketing
, Hoạch định/Dự án
, Hàng tiêu dùng
Kỹ Năng
Field Marketing, Brand Awareness, Business Administration Management, KPIs Management, Project Management
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
28/02/2023
Cấp Bậc
Nhân viên
Ngành Nghề
Marketing
, Hoạch định/Dự án
, Hàng tiêu dùng
Kỹ Năng
Field Marketing, Brand Awareness, Business Administration Management, KPIs Management, Project Management
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
Thông tin chung
- Ngày hết hạn: 30/03/2023
- Thu nhập: Thỏa thuận
Giới thiệu công ty
Xem trang công ty
Sứ mệnh Chăm sóc sức khỏe cộng đồng bằng những sản phẩm thực sự chất lượng. Đóng góp công sức, chia sẻ trách nhiệm để xây dựng cuộc sống ngày càng tươi đẹp hơn.
Chất lượng sản phẩm là yếu tố xương sống trong hoạt động kinh doanh.
Trách nhiệm với nhân viên, sự hài lòng của khách (đối tác và ...
Sứ mệnh Chăm sóc sức khỏe cộng đồng bằng những sản phẩm thực sự chất lượng. Đóng góp công sức, chia sẻ trách nhiệm để xây dựng cuộc sống ngày càng tươi đẹp hơn.
Chất lượng sản phẩm là yếu tố xương sống trong hoạt động kinh doanh.
Trách nhiệm với nhân viên, sự hài lòng của khách (đối tác và ...
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