JOB RESPONSIBILITIES:
• Propose and execute marketing plans to promote new movies.
• Contribute ideas during brainstorming sessions for movie launching campaigns and others.
• Be in charge of cinema servicing and relationship buildings with major business partners.
• Coordinate closely with Cinema Manager and Cinema
Marketing Manager to ensure all marketing activities/ campaigns in line with CGV directions.
• Pro-actively provide feedback/comment/input for local title treatment and other marketing materials including POSM, flyer copy, press release, etc.
• Study and propose new tools of marketing to approach movie fans effectively and create interests on movies.
• Provide support and assistance for Marketing/PR activities such as press screening, PR events to achieve department/company targets.
• Pro-actively and strategically develop third-party joint promotions.