financial Product ManagerCÔNG TY TÀI CHÍNH TNHH MTV HOME CREDIT VIỆT NAM - Home credit vietnam

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KEY RESPONSIBILITIES
- Use knowledge of the market, competitors, target customers and sales channels, identifies and develops on-going market insight, unique entrusted products' proposition with clear differentiators from the competitors.​
- Identifies and develops new products (parameters, pricing, opportunity identification, value proposition, positioning, prototyping, business case, product/system requirements, launch plan, market mix model, performance metrics, organize product launch, sales channels, marketing plan, process/systems development or enhancements, sales training, reporting, approval, etc.), and maintains existing products and coordinates cross-departmental activities in support of new products development, and management of related products' changes and activities.​
- Defines, monitors and manages entrusted products' profitability, KPIs, NPS and reporting.​
- Monitors and evaluates sales results and effectiveness metrics of the products (CBA, SWOT analysis), proposes changes to improve sales results, effectiveness and optimal mix of sales channels leading to achieve better CBA.​
- Monitors end-to-end entrusted products' processes, identifies and initiates improvements/ simplifications in processes in cooperation with other relevant internal departments and/or external partners.​
- Cooperates with Commercial, Risk, Operations and IT Departments to find best methods and approaches to deliver credit offers, credit initiation and lending capabilities to potential and existing customers (necessary to deliver on both growth and customer experience).
- Acts as a Product Owner (responsible for a product's vision and for guiding the team to make that vision a reality to maximize the value of the product) and works as a Partner (engaging with and being voice of the team, internal stakeholders, and the customers)
- Initiates and cooperates with Marketing team and CRM team on preparation of marketing and CRM campaigns for entrusted products, incl. internal and external communication (preparation of campaign briefs - target customers' definition, main benefits, differentiators from competitors, etc.) and marketing materials (like leaflets, posters, direct mails, etc.), on update of entrusted products information on company, partners and public websites, social networks, etc.