Financial Service Marketing Expert (Card Product Management or Product Marketing)

JOB OVERVIEW
The Financial Service Marketing Expert is responsible for the growth and commercial success of Co-branded Cards. Unlike traditional marketing, this role requires a deep "Product-First" mentality - understanding the technical infrastructure (APIs, BRDs) and product mechanics to design high-converting marketing campaigns, optimize the digital acquisition funnel, and maximize the lifetime value of cardholders.
KEY RESPONSIBILITIES
1. Growth Marketing & Go-To-Market (GTM)
Translate complex product features and technical value propositions into compelling marketing messages that resonate with SkyJoy members.
Lead GTM strategies for new card launches, ensuring seamless coordination between banking partners (e.g., HDBank, VPBank) and the Vietjet ecosystem.
Define and execute "Product-Led Growth" initiatives, using data and experimentation to improve the conversion rate of the digital application journey.
2. Customer Lifecycle & Value Management
Deeply analyze the customer journey to identify friction points in the card application or activation process.
Design automated lifecycle marketing campaigns (Email, App Push, SMS) based on API-driven triggers to encourage card usage and spend.
Monitor daily business performance, acting as a Marketing "Business Owner" to ensure the profitability and visibility of card products.
3. Technical & Partner Collaboration
Collaborate with the Tech team to ensure marketing tools and tracking (attribution, event logging) are correctly implemented via APIs.
Work with external partners (UnionPay, Visa/Mastercard) on joint marketing funds (JMF) and co-marketing executions.
Bridge the gap between technical constraints and creative solutions to deliver a "wow" experience for the customer.