Financial Service Marketing Expert (Card Product Management or Product Marketing)

Professional Experience
• 6+ years of experience in Card Product Management or Product Marketing, ideally in Retail Banking or Fintech.
• Must-have: Hands-on experience with Card products and a solid understanding of the "under-the-hood" mechanics (Policy, Process, Risk, and Technical BRDs).
• Sector Experience: Background in Banking, Fintech, or Digital Financial Services. Experience with challenger banks, payment schemes, or FX is a major plus.
Skills & Competencies
• Technical Literacy: Ability to discuss API connections and digital banking services with engineers while extracting the "key information" for marketing.
• Analytical Mindset: A strong interest in data; ability to run A/B tests, analyze funnels, and balance quantitative data with qualitative user feedback.
• Agile & Execution-focused: Comfortable working in a fast-paced environment, managing multiple projects, and aligning stakeholders quickly.
• Design Thinking: Ability to visualize the customer life cycle and build marketing strategies that enhance the overall product experience.
Personal Attributes
• Ownership: A self-starter who takes full responsibility for the "Growth" KPIs of the card portfolio.
• Creativity: Ability to find innovative ways to acquire users within the aviation and loyalty ecosystem.
• Balance: A master at balancing tech requirements, customer demands, and the bottom-line profit.