Position: Chief Marketing Officer (CMO)
Reports to: CEO / Board of Directors
Working Model: Full-time
Location: Dong Hoa, HCMC (formerly Binh Duong) - near HCMC National University Village
Working Hours: Monday to Friday, 8.30 AM - 5.30 PM
JOB PURPOSE
The CMO leads the company's overall marketing strategy, brand positioning, demand generation, and communication efforts. This role focuses on building market presence, driving lead generation, optimizing
digital marketing performance, and aligning marketing initiatives with business and revenue objectives in the Tech/IT/SaaS domain.
KEY RESPONSIBILITIES
Develop and execute the company's marketing strategy across brand, digital, and growth initiatives.
Drive demand generation and ensure consistent lead flow for sales and business units.
Oversee brand positioning, messaging, and corporate communications.
Manage multi-channel marketing efforts, including digital, performance, content, and events.
Align marketing activities with product, sales, and business strategy to support revenue growth.
Lead market and competitor research to guide strategic decisions and go-to-market planning.
Strengthen the company's presence across online channels, partnerships, and industry communities.
Develop data-driven marketing models, performance dashboards, and measurable KPIs.
Lead and develop the marketing organization, ensuring capabilities match business scale.