Global Content Manager

Defining and managing the ProBit Global brand.
Managing constant user acquisition and retention.
Leading campaigns in support of marketing initiatives.
Creating marketing and promotional collaterals in different formats (text, image and video) for all products and services.
Pushing out collaterals through channel marketing and vendor selection to complement marketing campaigns.
Generating content for search engine optimization, and keeping website contents up-to-date.
Monitoring and managing social media channels.
Conducting customer and market research to identify market opportunities.
Responsibilities:
Write captivating press releases, newsletters, announcements and website content based on research about the industry and consumer trends
Develop content strategies to effectively reach the desired target audience and marketing goals through a variety of platforms including blogs, websites, and social media
Lead and manage the content production team and monitor their activities' effectiveness over time
Ensure that SEO and SMO strategies are effectively implemented
Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content across platforms
Manage content calendars and ensuring that the content remains consistent across all platforms
Track content analytics and generating actionable reports
Familiarize yourself with ProBit Global brand ideals and website to create content that supports the objectives and desired identity