GROUP BRANDS DIRECTOR

Maximize sales, gross margin and Reinforce brand consistency
· Develop a joint-business plan and strategy with Brands. Review sales performance with Brands regularly and identify opportunities with concrete action plans.
· Provide monthly reports and analysis to Board of Director, including the results of activities and events.
· Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.
· Implement best practices of CRM with Marketing team.
· Develop new customer where there is potential.
· Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after-sales service etc.)
· Reinforce luxury customer cultivation culture and practices adapted to Market.
· Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Marketing Team.
· Ensure that Brands' guidelines and luxury standards in presentation are met.
· Ensure effective use of all resources to reflect business strategy and meet sales goals.
· Uphold excellent standards of customer service; motivate the teams to achieve sales goals through appropriate incentives.
· Provide active coordination of store managers' team; inspire high motivation and achievements.
· Supervise store managers in performance of all store operations including sales, staff, merchandise and location management.
· Jointly with the store managers, hire, train, guide, post, rotate, and evaluate staff.
· Oversee effective organization of sales teams including clear job allocations, time scheduling, performance monitoring, on-the-job training and motivation of staff.
· Foster and coordinate decentralized training plan for new and existing staff; encourage and support individual staff development and mobility.
· Promote and maintain harmonious staff relations.
· Ensure that the highest standard of housekeeping both on and off the sales floor at all times are maintained.
· Enforce company policies and procedures.
Lead merchandise management and product development
· Review and enhance merchandise stock levels and assortments with regional merchandising team.
· Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.
· Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.
· Study and follow local trading environment and trends, including competition and tourism markets and follow up.
· Initiate action plan targeting each clientele categories to develop sales and services (local/tourists).
· Develop a strong relational network with all relevant business organization.
· Approve all personnel actions at the store level and take responsibility for preparing human resources to future needs and challenges.
· Set volume goals and analyze current sales trends.
· Provide appropriate product feedback.
· Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.
· Guide store managers in adjusting merchandize assortment to fashion trends and customer demands.
Implementation all marketing and communication strategies in close getting consultancy from Marketing Team
· Propose and coordinate local marketing, customer relation and promotional strategies; supervise the planning and implementation of those strategies.
· Ensure effective, exciting, and timely visual merchandizing in windows and displays in respect of brand guidelines.
· Actively promote and market the brand to local market and business world.
· Nurture positive long-term business relations.
· Propose and participate in public relations events bringing in positive exposure to the brand image.
· Effectively implement and promote Clientele programs to grow business in local market.
Monitor store development needs and commercial contract review
· Propose new store developments or layout adjustments as needed.
· Coordinate with Business Development Team for store development project; involve to evaluate space, location and analyst of potential markets and profitability issues.
· Support for lease negotiations.
· Take lead of review and extend commercial contract with Principle.
Ensure efficient administrative management, upwards communication, and reporting
· Act to control manpower cost of store team (headcount plan and controlling, shift working arrangement, bonus scheme, motivation programs) to operate efficiently.
· Approve requests (all leave and purchase) that affect store's operations.
· Implement group internal procedures and shrinkage control guidelines to prevent inventory discrepancies.
· Implement and support all security measures.
· Provide clear and informative business review.
· Keep key members informed of business situations relating to each Department (Finance, HR, Marketing, Supporting functions and other applicable areas).
· Keep General Management informed of decisions and procedures made in the store level that impact business significantly.
· Obtain approval prior to implementation of programs or procedures.
· Investigate and report on any occurrences outside normal events.
· Build & engage team members including hiring, training, coaching and performance appraisal as company policy.