Growth Manager

CỔNG TY CỔ PHẦN TIẾP THỊ SỐ TÔ QUÀ

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 23/06/2024

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới

About UrBox

UrBox is Vietnam's leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 200 brands & 15,000 accepted online and offline stores in Vietnam.

UrBox has the widest network of clients in loyalty in Vietnam

We are proud to be the prime partners in providing loyalty & reward solution gifting and loyalty solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more

Job Description:

Strategy, Planning & Execution Supevision

Develop the overall marketing strategy as well as detailed growth tactics and action plans to meet KPI of both B2B & B2C components of UrBox business, namely:

B2B: Qualified lead generation (targeted at potential businesses to use UrBox's corporate e-gifting and loyalty solution to gift their employees or customers)
B2C: User acquisition (UrBox App Downloads, MAU), Transactions/GMV, Retention rate, etc. (targeted at end-users who receive UrBox e-vouchers as gifts); Merchant Accepted Stores & Active Rate (targeted at stores who accept UrBox e-vouchers as a payment method)

Give direction, setup KPI & supervise/coach Growth & Performance team members with the detailed implementation on different marketing channels/activities/domains, including but not limited to:

Digital/Paid Media Management: Manage in-house Digital Marketing executives and/or media agencies to run effective advertising campaigns on Google/Facebook/LinkedIn and other channels; Review and make sure all tracking is working accurately; Take lead and coordinate teams to deliver critical digital projects such as Website revamp, SEO, CRM integration, etc.
User Growth/Campaign Management: Develop promotion schemes and/or engagement activities such as gamifications; evaluate user journeys & touchpoints to propose suitable growth-hack initiatives.
Merchant (and/or Strategic Partner) Growth: Maintain close relationships and lead the collaboration with merchants/partners to develop co-promotion campaigns, co-branding activities & other win-win marketing solutions.
B2B Solution Designing & Product Marketing: Advise the BD/Product Team on different MKT Solutions offered to business; Join the Product Team in giving suggestions on UI/UX improvements and new features to enhance user experience

Control budget, perform PnL analysis and measure cost effectiveness of the above marketing activities & channels/activities in terms of CPL, CAC, ROI, CLV, etc.
Deep dive into data and conduct necessary research & analysis to understand market - competitor - merchant trends, user behaviors and user insight; Continuously perform research to identify new marketing & business opportunities.
Coordinate efforts across internal & external teams to finalize media communication/branding plans.

Team Building & Leadership

Recruit more talents to join the Growth & Performance Team (if neccessary)
Delegate, manage, advise, supervise and monitor Growth & Performance Team on their day-to-day tasks
Provide and clearly communicate team vision; Be a good role model, build trust, build culture & inspire team members to deliver team goals.
Provide frequent training, coaching and mentoring for team members of different levels to sharpen team capacity; as well as counsel them on their career development.

Job requirements:

Education: Bachelor's or Master Degree in Marketing/Business or related field from a reputable University.
Experience: More than 5 years of experience in Growth Marketing; Digital Marketing; Trade & Promotion-Campaign Planning & Management; General Marketing or Product Marketing; of which at least 2 years with a strong record in team leadership roles (Team size of more than 5 members); preferably in B2B/B2B2C companies.
Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building; Team Management & Leadership
Personality/Others: Aggressiveness & Decisiveness, Proactivity, High Commitment

Thông tin chung

Ngày hết hạn: 23/06/2024
Thu nhập: Thỏa thuận

Giới thiệu công ty Xem trang công ty

Tiếp nhận đối tác từ phía Kinh Doanh. Hướng dẫn đối tác kết nối, làm quen và sử dụng hệ thống.
- Phối hợp cùng team Offline kiểm soát trạng thái merchant liên quan đến số lượng và chất lượng Outlet
- Quản lý trạng thái egift: sản lượng, tồn kho, điều kiện sử dụng
- Đầu mỗi xử lý các vấn đề redemption ...

Quy mô công ty

Từ 26 - 100 nhân viên

Chia sẻ: