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Job Summary
We are looking for a proactive, hands-on Growth Marketing Lead to drive B2B enterprise marketing initiatives that support Sales in acquiring target customers across Vietnam and Southeast Asia.
In this role, you will strengthen brand positioning, enable sales outreach, generate qualified leads, and optimize marketing performance through data-driven decision-making and AI-powered marketing workflows.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and refine DMSpro's brand messaging and positioning for different markets, translating product capabilities into clear business value for target industries such as FMCG, Food & Beverage (F&B), Pharmaceuticals, and Building Materials.
- Adapt messaging, content, and channel strategies when expanding from Vietnam into other Southeast Asian markets, considering local business cultures and
purchasing behaviors.
- Maintain consistent brand positioning across marketing channels while tailoring communications to specific industries and markets.
- Develop and manage content for the company website and social media channels.
2. Sales Enablement
- Develop sales enablement materials for outbound sales activities, including industry-specific pitch decks, whitepapers, and customer case studies.
- Collaborate with Sales to identify target accounts and determine the appropriate marketing materials for each stage of the outbound sales cycle, including new prospects, closed-lost opportunities, and nurturing campaigns.
- Equip the Sales team with relevant content and messaging to engage enterprise prospects effectively.
3. Lead Generation & Pipeline Development
- Plan and execute targeted
digital marketing campaigns across paid media, organic channels, and direct outreach to reach relevant audiences and target accounts.
- Organize events and webinars to generate sales pipeline, tracking participation from management-level stakeholders at target accounts and conversion rates from events to sales demos.
- Manage the marketing funnel from website traffic and lead acquisition through Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Ensure qualified leads are effectively handed over to Sales and support alignment between marketing activities and sales outcomes.
4. Performance Tracking & Reporting
- Prepare weekly, monthly, and quarterly performance reports for the Head of Sales & Marketing.
- Monitor and report on business-oriented marketing KPIs, including outbound pipeline velocity, event-to-demo conversion rates, and marketing-influenced revenue.
- Track other relevant marketing performance metrics and use data insights to evaluate campaign effectiveness.
- Recommend budget adjustments and marketing priorities based on actual performance data.