Growth Marketing Manager (Overseas)

KiotViet aims to extend the significant power of technology to every business model in Vietnam and Southeast Asia through our simple and effective solutions. We are committed to creating efficient, convenient products for micro, small, and medium-sized businesses. Over the past 13 years, with a current team of over 1500 people at KiotViet, we recognize that our members are the foundation of KiotViet and a launchpad for achieving a better KiotViet in the future. KiotViet is dedicated to creating a work environment that fosters shared success and responsibilities.
Kiotviet is Vietnam's largest POS provider, with over 200,000 merchants across various industries. We are expanding into other South-east Asian countries with our POS offerings and are expanding our product portfolio with new offerings in the fintech space.
Responsibilities:
1.Digital Marketing Strategy for Overseas Vietnamese Business Owners (40%)
- Develop and execute a comprehensive digital marketing strategy aimed at overseas Vietnamese business owners to promote the adoption of KiotViet software.
- Plan and control the budget for digital marketing activities, ensuring efficient allocation of resources and effective ROI.
- Take ownership of Profit and Loss (PnL) related to digital marketing initiatives, ensuring financial targets are met.
- Continuously enhance lead quality through iterative improvements in campaign effectiveness.
- Collaborate closely with the KiotViet sales team to align marketing efforts with sales objectives and maximize conversion rates.
2.Market Access Strategy for International Resellers (30%)
- Plan and oversee the implementation of market access strategies through KiotViet's international reseller network.
- Maintain regular communication with marketing managers of international resellers to support their local marketing efforts effectively.
- Assist resellers in planning and executing digital marketing campaigns targeted at local merchants, ensuring consistency with KiotViet's brand and market positioning.
- Support resellers in leveraging digital marketing tools and strategies to enhance their market penetration and customer engagement.
3.Support Growth Activities of Overseas Projects (20%)
- Develop and manage digital marketing campaigns to recruit new international resellers for KiotViet.
- Coordinate with the broader marketing team to ensure cohesive messaging and branding across all campaigns.
- Analyze campaign performance metrics to optimize strategies and achieve growth targets.
- Contribute to the overall expansion of KiotViet's international presence through strategic marketing initiatives.
- Additional Responsibilities (10%):
- Identify, prioritize, and secure business opportunities that align with KiotViet's strategic objectives in overseas markets.
- Drive marketing investments by forging partnerships with brands and businesses across various industries.
- Collaborate with cross-functional teams to structure and execute operational and strategic initiatives effectively.