Growth Marketing Specialist

Mô tả Công việc
1. Campaign Planning & In-store Growth Execution (Core Responsibility)
Analyze customer behavior, sales data, and in-store shopping patterns to develop actionable insights for campaign planning.
Conduct research (customer, market, competitor) to identify growth opportunities and propose campaign ideas tailored to each business phase.
Plan and execute in-store sales-driving campaigns (promotion, seasonal campaigns, activations, etc.).
Work closely with Marketing, Merchandising, and Operations to ensure campaigns are executed consistently and effectively.
Monitor campaign performance at store level and continuously propose data-driven optimizations.
2. POSM & Store Communication
Manage the design, production, and in-store execution of POSM across the retail network.
Ensure POSM effectively supports sales programs and enhances customer experience at the store level.
Maintain consistent brand identity and communication across all retail stores.
Propose improvements to in-store display materials to increase customer attraction and conversion.