Growth Product Manager

Mô tả Công việc
Employment Type: Full-time
Reports to: CEO
About Us:
Building on our success in Europe, we're now focused on transforming Vietnam's gig economy. Our dynamic startup connects service providers with clients through an innovative mobile platform, delivering a seamless and reliable experience. We're currently at the MVP stage and are seeking a Growth Product Manager to drive key growth metrics, including acquisition, activation, conversion, retention, and monetization. Your role will involve attracting and engaging customers, gathering valuable user feedback, and implementing data-driven improvements to maximize our market impact.
Primary Objective:
We are looking for a dynamic, results-oriented Growth Product Manager. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data-driven strategies while continuously refining the product to enhance the user experience and prepare for full-scale market success.
Key Responsibilities
Growth strategy development: Design and execute data-driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
User acquisition & onboarding: Lead cross-channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.
Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
Retention-focused campaigns: Develop multi-channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long-term relationships.
Loyalty & location-based offers: Integrate loyalty programs and location-based offers to encourage frequent interactions and repeat business.
Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
Risk management & project oversight: Identify and mitigate project risks, conducting post-project reviews to drive continuous improvement.
Cross-functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer-focused strategies and objectives.
Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.
Growth strategy development: Design and execute data-driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
User acquisition & onboarding: Lead cross-channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.
Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
Retention-focused campaigns: Develop multi-channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long-term relationships.
Loyalty & location-based offers: Integrate loyalty programs and location-based offers to encourage frequent interactions and repeat business.
Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
Risk management & project oversight: Identify and mitigate project risks, conducting post-project reviews to drive continuous improvement.
Cross-functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer-focused strategies and objectives.
Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.