Growth Specialist (Lead Generation, B2B SaaS)

Mô tả Công việc
Our Company
BioTuring is an innovative bioinformatics company that develops algorithms, and agentic AI software to serve scientists from hundreds of pharmaceutical companies and leading research institutions, enabling discoveries about human diseases.
Role Description
The Growth Specialist role is for a data-driven, results-oriented professional who will accelerate customer acquisition. You will own key top-of-funnel initiatives, leveraging market insights and outreach campaigns to drive scalable growth for BioTuring.
Responsibilities
Proactive Outreach & Lead Generation
Strategically identify, research, and segment potential client pools from various sources (online platforms, scientific databases, LinkedIn, conferences, etc.) to expand our qualified customer base.
Execute highly targeted cold emailing and calling campaigns to generate qualified leads.
Schedule appointments and secure demos with key decision-makers (scientists, bioinformaticians, IT leads, procurement specialists) to facilitate follow-up meetings for the commercial team.
Product Marketing & Go-to-Market (GTM) Support
Tailor messaging and develop compelling value propositions for different personas and market segments (pharma, biotech, academia, hospitals) to maximize engagement and conversion rates.
Maintain up-to-date knowledge of the bioinformatics industry and BioTuring's product portfolio, providing critical, regular feedback to commercial and product teams on lead quality, market gaps, and competitive intelligence.
Support the commercial and marketing teams in executing GTM plans for new products and features, helping to shape early-stage outreach strategies and market positioning.
Manage and optimize lead workflows for marketing campaigns and events, from list building to post-event follow-ups, ensuring high conversion rates to exploratory meetings.