Growth Strategist (Mobile Game Marketing Specialist)

Requirements
• Bachelor's degree in Marketing, Business, journalism, communications, or digital media. Relevant certifications are a plus.
• Proven experience in mobile game marketing, preferably in the gaming industry, with a successful track record of driving user acquisition and engagement.
• Strong knowledge of mobile advertising platforms, including Facebook Ads, Google Ads, Apple Search Ads, TikTok Ads, Unity Ads, and app store optimization (ASO) techniques.
• Proficiency in data analysis tools and techniques to track and optimize campaign performance, such as Google Analytics, Appsflyer, or similar platforms.
• Excellent English written and verbal communication skills with the ability to create compelling marketing content and presentations.
• Ability to think creatively, analyze data, and make data-driven decisions to drive marketing strategies.
• Strong project management skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.
• Up-to-date knowledge of mobile gaming trends, user acquisition strategies, and industry best practices
Additional Requirements:
• Availability for Timely Support: The Growth Strategist should be able to provide timely support during critical periods, such as pre-launch, launch of new games, and important marketing campaigns. This may require being available outside of regular office hours, including weekends. Flexibility and willingness to accommodate these time-sensitive events are essential.
• Strong Communication Skills: The ability to effectively communicate and coordinate with team members, both within the marketing department and cross-functionally with game development teams, is crucial. This includes clear and concise communication during urgent situations, even outside regular working hours.
• Proactive Problem-Solving: The Growth Strategist should have a proactive mindset and the ability to anticipate and address issues that may arise during pre-launch, game launches, or important marketing campaigns. Being able to think on their feet and quickly resolve any challenges will be valuable.
• High-Stress Tolerance: Pre-launches, game launches, and marketing campaigns can be high-pressure situations. The ideal candidate should be able to handle stressful circumstances, work well under pressure, and maintain a calm and focused approach to achieve the desired outcomes.
• Team Collaboration: Collaboration and teamwork are essential for successful game launches and marketing campaigns. The Growth Strategist should be comfortable working closely with various stakeholders, including the marketing team, game development team, external partners, and agencies, to ensure a coordinated and effective approach.