HA Assistant Product Manager (Refrigerator & Washing Machine Category)

Responsibilities
Business Performance & Analysis
Monitor and drive sales performance and key business indicators of the assigned category.
Analyze sales, pricing, market share, inventory, and market data to identify business opportunities and potential risks.
Support annual business planning and propose actions to achieve category targets.
Product & Category Management
Manage assigned product lines and support overall category and product portfolio planning.
Develop recommendations on product positioning, pricing, specifications, and product lifecycle based on market and business needs.
Conduct market, competitor, and consumer analysis to identify opportunities for category growth.
Product Launch & Go-to-Market
Develop and coordinate new product launch and go-to-market plans with Sales, Marketing, and other relevant functions.
Define product positioning and key selling points based on market and competitor insights.
Monitor post-launch performance and initiate improvement actions when required.
PSI & Inventory Management
Drive PSI (Production, Sales & Inventory) planning for assigned product lines.
Monitor sales forecasts, inventory levels, and product availability to ensure healthy inventory management.
Identify potential stock risks and coordinate with relevant functions on corrective actions.
Market & Product Development
Monitor market trends, competitor activities, customer feedback, and emerging consumer needs.
Provide recommendations for new product development, product improvement, and future product planning.
Work with HQ/R&D and relevant stakeholders to communicate local market requirements and support product roadmap development.
Cross-functional Collaboration
Work closely with Sales, Marketing, Supply Chain, HQ/R&D, and other functions to ensure effective execution of category plans.
Coordinate product-related projects and key business initiatives under the guidance of the PM Manager.