Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Position Overview
The Product Proposition - Go-To-Market (GTM) Intern supports the Product & Proposition team in preparing and executing the launch of insurance products.
This role provides exposure across the full product lifecycle - from market research and customer insight generation to GTM execution, sales enablement, and post-launch tracking.
Key Responsibilities
1. Product & Market Analysis Support
Support market research and competitor comparisons for Life & Health Insurance products.
Assist in data gathering and analysis for product features, benefits, pricing structures, and positioning.
Prepare comparison tables, summaries, and insights for internal use.
2. Product Proposition & Positioning
Support development of product value proposition, key messages, and target customer segments
Assist in preparing product concept slides, positioning decks, and internal presentations
Ensure consistency of messaging across stakeholders (Product, Marketing, Distribution).
3. GTM Planning & Execution Support
Assist in preparing GTM materials: Product one-pagers, Sales kits, Training decks, Marketing briefs.
Coordinate with cross-functional teams (Marketing, Training, Distribution) to track readiness
Support rollout tracking (materials readiness, communication timelines)
4. Sales Enablement & Training Support
Help prepare training content and internal communication (e.g., training decks, EDM content)
Consolidate feedback from agency/distribution teams
Support logistics and materials for training sessions if required.
5. Team & Project Support
Support meeting coordination, note-taking, and action tracking.
Work closely with the manager to learn end-to-end product lifecycle management.
Learning Objectives
End-to-end exposure to insurance product development and launch
Hands-on experience in GTM strategy and execution
Opportunity to work with cross-functional teams (Product, Marketing, Actuarial, Distribution)
Develop strong analytical, communication, and project management skills.
Job Requirements
Education
Final-year student or recent graduate in Business, Marketing, Finance, or related fields.
Skills
Strong analytical and structured thinking
Good presentation and communication skills (PowerPoint, Excel)
Fluent in English and Vietnamese
Detail-oriented, proactive, and able to manage multiple tasks.
Personal Attributes
Curious, proactive, and eager to learn.
Detail-oriented with a strong sense of ownership and professionalism.
Able to communicate clearly and work effectively in a team.
Performance Expectations
Deliver assigned tasks accurately and on time.
Demonstrate continuous learning and receptiveness to feedback.
Maintain professionalism and collaboration in daily work
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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