hcm - ecommerce Marketing Supervisor

Chi Nhánh Công Ty Cổ Phần Mai Son

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 21/05/2024

Chi tiết công việc
Giới thiệu công ty

Mức lương: Thỏa thuận

Loại hình: Toàn thời gian

Chức vụ: Nhân viên

social fashion seo google analytics

Open position

HCM - Ecommerce Marketing Manager

Full time
HCM
31/03/2024

Job description detail

I. JOB BRIEF:

We are seeking a Marketing Manager to oversee our growing E-commerce platforms. You will be in charge of all other marketing activities excluding paid advertising. This position requires someone who is strong in creative thinking, communication, execution, well organized and competent in collecting and analyzing data of various marketing activities for both reporting and strategy improvement.

II. JOB RELATION:

Direct superior: CMO / Performance Marketing Manager
Major internal communication: Other departments
Major external communications: N/A

III. DETAILED JOB DESCRIPTION:

Strategic Planning

Ownership of marketing strategy, campaign planning, calendar and project management of all marketing activities
Develop and execute innovative and data-driven marketing strategies to achieve business
Conduct market research and competitor analysis to identify opportunities and trends in the fashion ecommerce
Collaborate with cross-functional teams to align marketing initiatives with overall business

Campaign Planning & Trade

Oversee the planning and preparation of the promotional calendar, promotion schemes and trade marketing including estimated revenue uplifts and projections
Coordinate with both performance marketing manager and ecommerce team
Manage all steps involved in trade marketing preparation from planning, procurement, campaign implementation and execution
Work with creative teams to prepare all necessary visuals
Provide a detailed follow up report, collect data and work with performance team to analyze effectiveness and areas for improvement

Brand Awareness

Full ownership on the brand development and above the line campaigns
Develop an annual branding calendar with breakdown of activities
Coordinate with Media team on KOL and celebrity collaborations
Manage the implementation of branding campaigns including video production, events

Implement a comprehensive PR strategy
Provide a monthly report on branding performance along with recommendations for areas of improvement

Social Media & Content

Prepare a monthly social media and content calendar to oversee the online presence of the ecommerce platforms
Coordinate with service providers in content development in alignment with brand image and standards
Research social media platforms and content trends to propose strategies for improvement, channel expansion and fan page growth
Collect data and update a monthly social media report with key performance highlights

Collaboration & Partnerships

Develop and implement a partnership strategy for our ecommerce and mobile app shopping platforms with potential organizations
Ownership on the outreach, follow up and establishment of partnerships
Coordinate with Ecommerce team on partnership mechanics, budget and timelines
Focus on a long term partnership strategy with annual partnership calendar
Collect data and provide a monthly report on partnership performance with recommendations on areas for improvement

SEO & Content

Oversee the SEO and organic traffic growth strategy for the E-commerce platforms
Work with service providers on the management and implementation of organic traffic growth strategies
Collect data and provide regular reports on traffic growth, along with recommendations for improvements

Utilize Google analytics and tracking software to measure customer acquisition, conversion and revenue attributed to organic traffic sources

Required experience/ Skill detail

Minimum Bachelor's Degree major in Marketing, Business Administration or related field
5+ years' experience in marketing, content and communications
Experience in media production
Experience in marketing campaign execution
A creative mindset and understanding of fashion selection is strongly
Strong project management and organization skills
Strive for impact and high Hunger for success with a commitment to getting things done

Job overview

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Chi Nhánh Công Ty Cổ Phần Mai Son

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