[HCM] Merchandising Executive (Frozen, Ice Cream)

Main responsibility: Manage a defined group of product category to satisfy the needs of the Customer, achieving sales and profit targets. Manage stock/ Delivery ratio
Key activities:
1. Responsibility of the target of Sales & Profit, Later Income, Stock, Turn-over day, Private Brand Share.
2. Manage the performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.
3. Supplier management, negotiation of payment terms, rebates etc, delivery ratio.
4. Work with others team: Marketing team to propose the regular promotion plan of Groups to ensure that the range fully reflects the Core Target Group needs in terms of the complete offer.
5. Research, analyze and evaluate the market to identify customer's needs and product/range opportunities. Develop a range assortment that delivers Competitive Advantage in the Vietnamese Market.
6. Rules and Regulations.
Job Description:
1. Sales & Profit
- Forecast profits and sales, and optimizing the sales volume and profitability of designated product areas.
- Plan budgets and present sales plan to achieve company budget.
- Plan stock levels/control TOD.
2. Drive 4Ps
- Competitor survey to setting competitive retail price. Follow company price range for each category.
- Develop and maintain assortment plan: key items, translating the assortment strategy into plans that project the inventory required.
- Develop and execute the historical analysis and forecast inputs to ensure item plans and financial plans are aligned.
- Building POG to adapt customer's behavior/ highlight differentiation point/ most effective for sale.
- Monitor slow moving items and taking action to reduce prices or set promotions as necessary.
3.Supplier management
- Involved in planning, sourcing and recommending suitable merchandise from local and overseas suppliers.
- Ensure suppliers have the capability and capacity to provide product in line with agreed timescales and quality standards.
- Build and maintain excellent relationship and network with suppliers.
- Coordinate with Supplier Management Department to:
- Review of purchase contracts for products.
- Critically analyze performance reports of suppliers, in term of technical capabilities, conformance to quality and delivery, and price competitiveness.
- Perform supplier audits when necessary to ensure conformance to company policies and directives.
4.Build relation with others teams
- Work with Marketing team to building promotion on catelogue.
- Work with omni channel team to promote product on online channel.
- Work with Supplier Management team to ensure product listing on time.
- Work with Operation team to ensure product display correct location/ correct POG/ ensure stock on selling floor.
- Maintain effective internal communications channel particularly with other Merchandise team, operations, sales & marketing, logistic and other functions within the organization.
- Support PB team to develop PB product.
5. Develop category
- Re-assess article performance on a regular basis to identify and deal with any old stock.
- Proactively evaluate and act on results of promotional activity to implement any key learning's.
- Develop a range assortment that delivers Competitive Advantage in the Vietnamese Market.
- Full responsibility in the development and implementation of Private Brand Strategy within the Category.