[HCM] Ngân Hàng Kasikornbank (KBank) Tuyển Dụng Marketing Performance Analyst Full-time 2023

About the job
"NEW JOB, NEW LIFE, NEW GOALS"
Join us to discover the wonderful life at KASIKORNBANK (KBANK)
Top reasons to work at KASIKORNBANK:
Competitive remuneration and performance incentives
Comprehensive medical, insurance, or social security coverage
World-class workspaces
Engaging activities and recognition programs
Strong learning and development plans for your career growth
A positive culture for you to #Togetherwewin #Pushbeyondthelimits #Createabettertomorrow
Be coached and mentored by experts in your field
Join a KBank World Business Group (WBG), winner of hundreds of industry awards.
Who are we looking for?
The ideal candidate will use their passion for big data and analytics to provide insights to the business covering a range of topics.
You will be responsible for conducting both recurring and ad hoc analysis for business users.
Job description:
Analyse potential market and product gaps across the company's new and existing portfolio along with value added products.
Analyze data from ad networks e.g. Google Analytics, sales and customer data, using analytics tool to monitor digital marketing campaign effectiveness.
Analyze data and generate meaningful insights across a range of digital marketing channels e.g. search marketing, SEO, display marketing etc.
Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition.
Monitor marketing intelligence and analytics trends, best practices and techniques to stay informed on progressive opportunities across new and existing platforms.
Collaborate with business stakeholders to understand relevant goals, define success metrics and measurement schemes, and translate them into KPIs.
Validate all digital marketing data (including tag management) to ensure accuracy and alignment with overall business objectives
Monitor costs and key material fluctuations inclusive of internal/external factors and logistics.
Build strong working relation with a diverse range of stakeholders internally and externally.
Oversee lead generation, marketing processes by monitoring key marketing performance indicators e.g. customer acquisition cost, cost per click etc.
Supports campaigns by creating target audiences out of customer data from generated leads
Monitor effectiveness of marketing vendors
Qualifications
BS in Marketing, Business, Statistics, Economics, Marketing Science
Advanced Excel skills with experience in MarTech, SQL.
Experience building and optimizing marketing data.
Strong communication/interpersonal skills
Proven analytical background
Experience working in professional services organization
Experience in Fintech, banking data fields, CRM preferred
* Please be advised that: We appreciate you taking the time to apply. If you are selected for a career exploratory chatting session, our HR Dept will be in contact with you directly.
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