PR & Media Manager

Job description detail

The PR and Media Manager is a very unique role within our company. This is not a standard content, social media or marketing operations role. Please read this JD carefully. We are very specific about our expectations on a candidate's capabilities. A Director level role is available for candidates who've held similar Director level roles at organizations of similar scale. Reference checks will be conducted before a job offer is made.

You have an eye for creativity and understand the fashion industry deeply including the principles of different styles, mixing and matching, the latest in vogue and a taste for what's fashion forward. You are also able to identify the positioning, target audience and consumer insights of our many brands.

You have an established network with experience working and building relationships with KOLs and celebrities, being able to negotiate and structure agreements to maximize value with leveraged costs and benefits while building a relationship over the long term.. You also understand the importance of cultivating a network of stylists - providing them our latest collections for shootings with celebrities in exchange for free exposure for our brands. We have done this with stylists for Ngoc Trinh, Ho Ngoc Ha and many others.

You are confident in your ability to plan and execute an ATL or BTL photo or video shoot for a campaign and be fully accountable for delivering a final product that meets the standards, expectations and guidelines of our brands within the budget you are provided. A product shoot for our catalog might have a budget of less than 20tr VND while a ATL brand campaign would have a budget of hundreds of millions VND - you are confident in your ability to fully manage media production for both and everything in between.

You understand PR and the media, being able to spin unique stories and PR angles that will capture attention with brand appropriate storytelling and messaging. You also understand the entertainment industry and will constantly strive to achieve earned media for our brands within film, television, web dramas or other mediums via free or landed cost product sponsorships. We routinely sponsor TV shows and movies by providing our latest collections to be worn which generates free earned media.

You will work closely with the marketing teams to ensure your KOL & celebrity seeding, media production and PR is amplified via digital channels to reach our target audience. Social media management is not under your scope, but production of PR & media campaigns to be used and promoted online will be. You will also work closely with the Marketing Managers on organizing VIP client events or store openings which require KOL & celebrity attendance, media coverage and own the pre & post event seeding and coverage.

Most importantly - you are resourceful, you execute, are extremely well organized and are a team player. We are looking for someone who can take consistent action, produce results, is not wasteful and works well with others within our company. You will be in charge of managing PR & Media activities for many brands and therefore strong project management and organization skills will be absolutely essential and expected.

Outcome: develop the long term growth strategy, maintenance and management of our brands within the Vietnam market

Outcome: Oversee the corporate communications strategy for the group to build corporate branding, communications and image

Outcome: to produce outstanding creatives for our brand marketing campaigns for digital, social media, PR, print, editorial, OOH or other mediums.

Outcome: To cultivate relationships with influential people who will showcase and talk about how cool our brands are to their loyal audiences and followers.

Outcome: To get earned or at cost media exposure for our brands to ensure we constantly appear and remain top of mind within the culture.

Spin stories and angles for our campaigns that will captivate and draw media attention to our brands and marketing campaigns.

Outcome: launch new store openings or execute brand building media events for our fashion brands

Required experience/ Skill detail

Job overview