[HCM] Senior Online Campaign & Promotion Executive

Công ty TNHH Pizza Việt Nam (Pizza Hut)

Thỏa thuận
03/10/2026
Toàn thời gian
[HCM] Senior Online Campaign & Promotion Executive
Salary: Negotiation
Location: Ho Chi Minh Office (Văn phòng Hồ Chí Minh)
Team: Marketing (Tiếp thị)
Application deadline: 28/[protected info]
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Job Description
About the Role
This role owns every digital campaign and promotion that runs on Pizza Hut's App and Website - from always-on offers to new-product launches to flash sales. The Senior Campaign & Promotion Executive sets up, configures, and runs these campaigns directly on our digital platforms, targeting registered members with the right offer at the right time to drive Owned Channel Delivery & Take-Away sales.
This is a digitally-led role: you'll spend most of your time inside the CMS/promo engine, the promotion calendar for App/Web, and campaign performance data - working closely with the Senior Ecommerce & Digital Media Executive & CRM Executive to target member segments and with the Data & Technology team to build new online promotion mechanics.
What You'll Own
  • Digital campaign & promotion setup and execution (App/Web)
  • Online promotion calendar, COS (Cost of Sales) and GP (Gross Profit) management
  • Member-targeted campaign collaboration (with CRM & Digital Media)
  • Competitor & food-aggregator digital promotion intelligence
Key Responsibilities
  • Set up, configure, and manage all AWO (always-on), NPD (new product), OLO (online-only), and Flash Sale campaigns and promotions directly on the App/Web - including voucher/coupon logic, auto-apply rules, and flash-sale mechanics in the CMS.
  • Own the digital-first promotion calendar for App/Web, sequencing offers to target specific member segments (new members, high-value/loyalty-tier members, lapsed members) in close coordination with the CRM Executive.
  • Own the COS and GP of every online promotion - pre-evaluate the sales before launch, analyze post-campaign ROI using digital sales data, and make clear scale/kill decisions.
  • Collaborate with the Data & Technology (DTS) team to build, test, and launch new online promotion mechanics - e.g. auto-apply voucher/coupon rules, tiered discount logic, real-time Deals Page updates - that improve App/Web conversion.
  • Work closely with the Senior Ecommerce & Digital Media Executive to align promotion timing with paid media and retargeting pushes, so campaigns launch in sync with acquisition activity rather than in isolation.
  • Track competitor and food-aggregator digital promotion mechanics (Domino's App, GrabFood, ShopeeFood, GreenSM) to keep Pizza Hut's Delivery & Take-Away offers competitively timed and positioned.
  • Maintain a digital campaign performance dashboard/playbook tracking redemption rate, online sales uplift, and member response by segment for every campaign - so future campaigns are planned on evidence, not guesswork.
  • Ensure Owned Channel promotions stay consistent with in-restaurant pricing where relevant, coordinating lightly with Operations - without owning in-store execution directly.
What Success Looks Like
  • Online promotion performance: Digital Sale, Digital Sale Mix
  • Voucher/Coupon redemption rate, Promotion Sale by member segment
  • Campaign calendar adherence & timeline
  • ROI, GP, COS%
What You'll Bring
  • 4+ years of experience in digital campaign management, ecommerce promotions, or growth marketing roles, ideally within F&B, retail, or a D2C/ecommerce business
  • Hands-on experience with ecommerce CMS or promotion engines - coupon logic, auto-apply rules, flash-sale setup
  • Comfort working with product/menu economics - understanding how a promotion mechanic (e.g. BOGO, bundle, % off) affects cost of sales and margin per product line
  • Understanding of promotional psychology (urgency, scarcity, bundle vs. discount framing) and its trade-off between conversion and margin
  • Experience targeting and segmenting campaigns for a registered member base - comfortable working with a CRM or marketing automation platform (e.g. Braze) alongside a CRM Executive
  • Experience coordinating with Data & Technology / Product teams to scope and launch new promotion features
  • Detail-oriented and comfortable owning a rolling multi-month digital promotion calendar with many moving, interdependent parts
Nice to Have
  • Familiarity with D2C app promotion tools and mechanics & aggregator platforms (GrabFood, ShopeeFood, GreenSM)
  • Experience analyzing campaign performance data (GA4, CMS reporting, or similar) to inform the next campaign
  • Exposure to Vietnam's promotional compliance requirements for value-based offers
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Vị trí [HCM] Senior Online Campaign & Promotion Executive do công ty Công ty TNHH Pizza Việt Nam (Pizza Hut) tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về [HCM] Senior Online Campaign & Promotion Executive hoặc công ty Công ty TNHH Pizza Việt Nam (Pizza Hut) ở các link phía trên

Giới thiệu công ty

Công ty TNHH Pizza Việt Nam (Pizza Hut)

Địa chỉ: Tầng 10, Tòa nhà Opal Office, số 92 Nguyễn Hữu Cảnh, Phường 22, Quận Bình Thạnh, TP.HCM, Việt Nam.
Quy mô: Từ 5000 - 10000 nhân viên

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