[hcm] strategy marketing DEPUTY MANAGER (e-commerce dept.)Tập Đoàn AEON Việt Nam

PRIMARY OBJECTIVES

1. Marketing Strategy to enhance customers' engagement
- Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation.
- Plan & propose 4P strategy, marketing calendar, promotion campaigns to achieve company goals.
- Develop & manage social networking channels: Facebook, tiktok, zalo, YouTube, Instagram, ...
- Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives.

2. Lead marketing team to achieve KPIs
- Leading & developing the team to effectively working toward common goals.
- Setting KPIs, Goals, Objectives & guide the team to achieve these targets.
- Cooperate with internal & external teams to accomplish company missions and projects.
- Nurture learning & developing spirit among team.

3. Develop & optimize current & future Ecommerce platforms
- Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process.
- Take part in projects to build & develop new platform follow company direction.
- Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers.
- Integrate & utilize supporting system & tools such as CRM, to maximize customer life time value
- Development plan according to each specific stage to assess the level of each campaign.

4. Control Marketing budget & expenses to reach target operating income
- Regularly review & revise contracts, agreement with agencies & partners in order to maximize efficiency & ROI.
- Control marketing budget and other related expenses to achieve target operating income.
- Utilize all owned & earned media to reduce dependence on paid media.

BENEFITS