[HCM] TRADE MARKETING SENIOR SPECIALIST (MOFT CHANNEL)CÔNG TY TNHH THƯƠNG MẠI CARLSBERG VIỆT NAM

* Main Purpose: The purpose of the Senior Specialist, Channel Development and Operations - MOFT is to develop and execute trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within MOFT channel: (1) Hyper, Supper; (2) CVS, Mini Mart, Independent Chain to ensure that company meet short & mid-term growth objectives.
* Accountabilities:
Joint Business Planning (JBP) for in-charged Key Accounts:
- Develop and manage JBP strategies and plans for in-charged Key Accounts
- Collaborate with sales teams to align trade marketing activities with account-specific goals and needs
Consumer Promotion Planning:
- Integrate consumer promotion plans with the overall brand marketing calendar
- Coordinate the execution of consumer-facing trade promotions and activations
Budget Management:
- Oversee the budgeting and financial management of trade marketing programs
- Ensure efficient allocation of resources and maximize return on investment
Execution and Agency Management:
- Deploy and manage the execution of trade activities and brand projects
- Coordinate with external agencies and suppliers to ensure on-time and in-full (OTIF) delivery
Program Evaluation:
- Assess the effectiveness of trade marketing initiatives and identify areas for improvement
- Provide recommendations for future program enhancements
Market and Competitor Insights:
- Monitor market trends, consumer behavior, and competitor activities to identify opportunities
- Provide regular updates and data-driven recommendations to the broader marketing team
Data Analysis and Reporting:
- Collect, analyze, and report on key trade marketing performance metrics
- Utilize data insights to optimize trade marketing strategies and tactics
Others task:
- Assist with various ad-hoc requests and projects as needed to support the broader trade marketing objectives