Head of Channel - Trade Marketing (MNC FMCG)Page Group Vietnam
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Thu nhập: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 13/09/2024
Hạn nộp: 23/09/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
Develops an annual activation plan that aligns with the channel strategy and leverages key customer and consumer drivers within the channel.
Description
Develops an annual activation plan that aligns with the channel strategy and leverages key customer and consumer drivers within the channel.
* Converts brand marketing plans and platforms into channel-specific activities.
* Prepares comprehensive launch plans for new product introductions tailored to the trade channel, in coordination with brand and sales teams, covering various segments including premium, affordable premium, mainstream, and cider.
* Enhances and accelerates brand activations in newly acquired outlets across different provinces.
* Possesses a strong understanding of trade shoppers and integrates that perspective into marketing and sales strategies, as well as trade activities and promotions.
* Manages the channel budget to ensure effective and impactful spending, including budget allocation to sales regions and provinces, and recommends the optimal number of outlets for program participation.
* Briefs third-party agencies on directions, concepts, and activities, while overseeing the development and execution.
* Collaborates with the regional trade marketing team to ensure alignment on program mechanics and smooth implementation.
* Designs, in partnership with Marketing, the point-of-sale (POS) materials needed for trade marketing activations.
* Ensures coordination with other departments, including Purchasing, Finance, and Revenue Management.
* Assesses the effectiveness of trade marketing programs by analyzing sales performance and utilizing internal and external data.
Description
Develops an annual activation plan that aligns with the channel strategy and leverages key customer and consumer drivers within the channel.
* Converts brand marketing plans and platforms into channel-specific activities.
* Prepares comprehensive launch plans for new product introductions tailored to the trade channel, in coordination with brand and sales teams, covering various segments including premium, affordable premium, mainstream, and cider.
* Enhances and accelerates brand activations in newly acquired outlets across different provinces.
* Possesses a strong understanding of trade shoppers and integrates that perspective into marketing and sales strategies, as well as trade activities and promotions.
* Manages the channel budget to ensure effective and impactful spending, including budget allocation to sales regions and provinces, and recommends the optimal number of outlets for program participation.
* Briefs third-party agencies on directions, concepts, and activities, while overseeing the development and execution.
* Collaborates with the regional trade marketing team to ensure alignment on program mechanics and smooth implementation.
* Designs, in partnership with Marketing, the point-of-sale (POS) materials needed for trade marketing activations.
* Ensures coordination with other departments, including Purchasing, Finance, and Revenue Management.
* Assesses the effectiveness of trade marketing programs by analyzing sales performance and utilizing internal and external data.
Yêu cầu
Profile
* Holds a university degree in Business Administration, Economics, or Marketing.
* Possesses at least 5 years of experience in the relevant field within the beverage industryor FMCG sector, with expertise in areas such as:
* Brand Strategies
* Shopper Insights
* Route to Market and Customer Understanding
* Channel Segmentations
* Effective decision-maker.
* Strong communication, negotiation, and presentation skills.
* Creative thinker with an open-minded and enthusiastic approach.
* Demonstrates analytical thinking and problem-solving abilities.
* Proficient in spoken and written English, as well as in using Microsoft Office applications.
* Proven leadership abilities
Job Offer
* Competitive salary package
* An opportunity for professional development and advancement.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .
* Holds a university degree in Business Administration, Economics, or Marketing.
* Possesses at least 5 years of experience in the relevant field within the beverage industryor FMCG sector, with expertise in areas such as:
* Brand Strategies
* Shopper Insights
* Route to Market and Customer Understanding
* Channel Segmentations
* Effective decision-maker.
* Strong communication, negotiation, and presentation skills.
* Creative thinker with an open-minded and enthusiastic approach.
* Demonstrates analytical thinking and problem-solving abilities.
* Proficient in spoken and written English, as well as in using Microsoft Office applications.
* Proven leadership abilities
Job Offer
* Competitive salary package
* An opportunity for professional development and advancement.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .
Quyền lợi
Thưởng
Annual Performance Bonus
Chăm sóc sức khoẻ
Training Course
Giải thưởng
Healthcare Plan
Annual Performance Bonus
Chăm sóc sức khoẻ
Training Course
Giải thưởng
Healthcare Plan
Thông tin khác
NGÀY ĐĂNG
19/08/2024
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
KỸ NĂNG
Trade Marketing, Marketing, FMCG, Branding, Brand Identity
LĨNH VỰC
Cung cấp nhân lực
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
1
QUỐC TỊCH
Không hiển thị
Xem thêm
19/08/2024
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
KỸ NĂNG
Trade Marketing, Marketing, FMCG, Branding, Brand Identity
LĨNH VỰC
Cung cấp nhân lực
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
1
QUỐC TỊCH
Không hiển thị
Xem thêm
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Vị trí Head of Channel - Trade Marketing (MNC FMCG) do công ty Page Group Vietnam tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Head of Channel - Trade Marketing (MNC FMCG) hoặc công ty Page Group Vietnam ở các link phía trên
Giới thiệu công ty