Head Of Marketing (Edtech) - Strong Base In Digital Marketing

Crafting strategies for all Marketing areas, including Digital, Advertising and Communications
Setting, monitoring and reporting on team goals
Develops and updates analytic reports on marketing team's program, lead generation, and
revenue performance
Builds campaign goals and audience behavior models based on analysis
Maintains the accuracy/integrity of data and promotes database health through validation, testing,
and routine audits Identifies, analyzes, and interprets trends or patterns in engagement, and
communicates those findings along with suggestions for improvements or changes to the rest of
the marketing team and beyond
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness