Head of Marketing / Marketing Manager [ Bank ]UPA Vietnam

On the way of expanding our Bank globally, we expect the companionship of a Head of Marketing / Marketing Manager (Head/Senior Manager level) to navigate the whole Marketing department, both strategic and implementation aspects served for the long-term development of the Bank's growth strategies.
This person will navigate the whole Marketing department, both strategic and implementation aspects served for the long-term development of the Bank's growth strategies. Responsibilities include:
1. Market Analysis and Strategy:
- Develop marketing strategies and plans tailored to specific target markets, considering cultural, economic, and regulatory factors.
- Propose to advise the Board of Management on strategies and plans in Integrated Marketing and Branding activities in the long-term vision.
2. Digital Marketing Management:
- Develop, lead, formulate, and deliver 360 marketing solutions considering all marketing functions and activities (brand, PR, and digital marketing).
- Collaborate with relevant tech, ops, and business team stakeholders to develop user acquisition and retention strategy across all growth and customer touchpoint sources, set targets, co-create execution plan, and monitor results.
- Use data analysis to track and measure the success of user acquisition and retention, then strategize and implement optimization tactics.
3. Brand Management:
- Maintain our Bank's branding positioning and direction throughout the chain of activities for existing and potential markets, ensuring consistency across all marketing channels.
- Ensure each regional marketing team and external partners follow brand guidelines.
4. Offline Marketing Management:
- Own entire channels and strategies - lead the ideation, prioritization, and execution of all experimental and scaled offline marketing campaigns, including linear TV, OTT/cTV, roadshows, events, and other offline channels.
5. Budgeting and Performance Analysis:
- Develop and manage marketing budgets.
- Monitor and analyze marketing performance, including ROI and market penetration.
6. Team Leadership and Collaboration:
- Manage and coordinate resources to organize and implement those Marketing Strategies effectively and smoothly.
- Collaborate with cross-functional teams, including sales, PM, and regional marketing teams, to align marketing strategies with overall business objectives.