Head Of Marketing - Sr. Marketing Manager

Job brief
We are looking for a Head of Marketing who'll lead all our brand, trade, digital and social marketing activities to align with the overall marketing strategy.
Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we'd like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
Marketing Strategy & Execution (30%)
• Craft strategies for all Marketing teams
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Set, monitor, and report on team goals.
• Design branding, positioning, and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Responsible for growing brand awareness and Top of mind ranking.
• Responsible for all market surveys, data analytics, market intelligence, ATL & BTL campaigns to ensure all campaign in-line together for a bigger impact, and data-driven activity.
• Communicating vision and value of new products to the sales team and assisting with developing sales tools that facilitate the selling process.
Above The Line & Below the Line activity (30%)
• Work with Corporate Marketing team, Customer Services, Products, Ecommerce team... to develop strategy, content, event, campaigns ... following umbrella strategy to ensure return on investment of each activity.
• Manage and execute all digital marketing campaigns: content creation, social media, media ads, communities, PR, KOL/KOC, out-of-home advertising, trade marketing.
• Collaborate with relevant team to increase demand generation during campaigns, drive. performance metrics such as leads generation, reach, engagement, traffic, sales conversion etc. Regionally align and develop the campaigns.
• Planning and execute in the launch of new services and products.
• Briefing press and PR teams about the new products and ensuring positive feedback.
• Agreeing timelines and deadlines for developing new products with product management, engineering, or manufacturing departments.
• Assisting with content creation, such as case studies, videos, website copy and blog posts.
• Leading product knowledge sessions for both external and internal audiences
Personnel management / leadership (20%)
• Manage and grow marketing team.
• Establish & maintain effective communication patterns across different stakeholders for effective pricing strategies roll out and logistic fulfilment.
• Develop marketing measurable targets and budget management.
Monitoring and analysis (15%)
• Market survey, brand reputation survey, Customers Experience Journey, Google analytics, data analytics, monitor competitors, products, market pricing and customer feedback and recommend improvement.
• Generate reports for analysis and insights on marketing performances.
• Analyze consumer behavior and determine customer personas to identify opportunities to reach new market segments and expand market share.
Knowledge management (5%)
• Ensure best possible knowledge (self-study, colleagues, or trainings).
• Company & market fashion products (e.g technical features, benefits).
• Digital marketing, trade marketing, product marketing, ecommerce insights on consumer behavior, competitors' movement, and strategy.
• Competency based qualification (incl. relevant compliance topics).
• Garment & fashion -relevant topics (good user skills).
• Proficiency in English and Vietnamese (both verbal and written).