Job Description
Role Overview
As the Head of Marketing, you will be responsible for shaping and executing marketing strategies that elevate SmartOSC's brand as a premium, high-end technology partner in global markets. Working closely with our CEO-an esteemed member of exclusive entrepreneur groups with an extensive network of C-level clients-you'll leverage strategic insights to strengthen our brand positioning. You'll lead a dynamic team, oversee high-impact campaigns, and drive initiatives that amplify SmartOSC's visibility and reputation in the industry. This role requires a balance of creative vision, strategic thinking, and hands-on execution to achieve impactful results.
Key Deliverables & Responsibilities
- Strategic Planning: Develop and implement effective marketing strategies that align with SmartOSC's business goals, brand vision, and market position.
- Brand Building Expertise: Proven track record of elevating brands to a premium, high-end status in competitive global markets, with an understanding of positioning strategies that resonate internationally.
- Campaign Management: Oversee multi-channel marketing campaigns, ensuring consistency across all platforms, including digital, social media, content, events, and more.
- Content & Brand Development: Drive brand-building initiatives by creating and curating high-quality content that resonates with our audience and promotes brand consistency.
- Event Management: Plan, coordinate, and execute both internal and external events, including webinars, trade shows, industry conferences, and brand activations, to boost brand awareness and engagement.
- Public Relations: Develop and maintain relationships with media contacts, manage press releases, and create PR strategies to enhance SmartOSC's public image and strengthen media presence.
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Market Analysis & Insights: Conduct market research and competitor analysis to stay informed on industry trends and identify opportunities for growth.
- Budget Management: Manage the marketing budget, ensuring optimal allocation of resources across initiatives and tracking ROI on campaigns.
- Collaboration & Stakeholder Engagement: Work closely with sales, product, and other teams to align marketing strategies with company objectives and facilitate effective cross-functional communication.
- Performing other duties as required.
Requirements
- Bachelor's degree in Marketing, Branding, Business, Communication, or a related field. A Master's degree or additional certifications in
digital marketing, brand strategy, or business management is a plus.
- Minimum of 8 years of professional experience in the marketing industry, with at least 3 years in a senior role such as Marketing Director. Proven track record in leading successful marketing initiatives and managing high-impact projects across various channels and markets
- Hands-on experience in B2B marketing with a focus on international markets.
- Familiarity with the technology or e-commerce sectors is a significant advantage.
- Proficiency in Strategic Marketing Development
- Communicate effectively with all levels of management, boards of directors, and staff as well as external individuals and groups.
- Experience in leading, managing, and mentoring marketing teams. Ability to inspire and develop team members across functions (e.g., Event Management, SEO, Content, PR) to achieve strategic goals. Skilled at fostering a collaborative team environment and motivating team members to excel.
- Exceptional oral and written communication skills in English
- Strong analytical skills with a data-driven mindset, capable of measuring campaign performance, interpreting metrics, and optimizing strategies based on insights. Proficiency in marketing analytics tools and a focus on ROI-driven outcomes.
Preferred Qualifications
- Communicate complex concepts through oral and written mediums.
- Event planning and management.
- Familiarity with the B2B sales cycle and how to employ marketing communications strategies to nurture leads, drive adoption and accelerate growth.
Benefits
At SmartOSC, we offer the best to your values:
- Attractive salary package
- Salary review twice a year
- Flexible working hours (between 7:30am - 7:30pm on staff's preference)
- Premium health care
- Working in one of the largest digital transformation agencies in Asia - Professional English environment
- Firm's Certified Qualifications Sponsorship for career development
- Annual company trip inside or outside Vietnam
- Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.
- Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc
Note: By submitting your resume for this position, you acknowledge and consent that the Company may collect, use, store, disclose (where necessary), and otherwise process your personal data for recruitment-related purposes, including evaluating your application, communicating with you, and making hiring decisions. Your personal data may be shared with relevant third parties involved in the recruitment process on a need-to-know basis. You acknowledge and consent that the Company shall retain your personal data for as long as necessary to fulfil the above purposes or to comply with applicable legal obligations. Where permitted by applicable law, you may submit a written request for the deletion of your personal data.