We are seeking an experienced
Head of Digital Marketing Services to lead client success, strategic consulting, and service delivery across our
digital marketing accounts.
This role combines commercial, consulting, and project leadership responsibilities. You will act as a trusted advisor to clients, helping them define growth strategies, translating business objectives into actionable marketing plans, supporting new business opportunities, and ensuring successful delivery across SEO, Paid Media, CRO, Content, Analytics, and Digital Growth services.
The ideal candidate is comfortable speaking with C-level stakeholders, identifying growth opportunities, coordinating multidisciplinary teams, and driving measurable business outcomes.
Key Responsibilities
Lead client strategy and consulting
- Act as the strategic lead for key accounts, owning the relationship with senior stakeholders and decision-makers.
- Get to the heart of each client's business goals, challenges and growth priorities.
- Work with channel specialists to build digital growth roadmaps spanning SEO, Paid Media, CRO, Analytics, AI/GEO and Content.
- Identify opportunities to lift traffic, conversion, acquisition, retention and profitability, and make the case for them.
Own client success and account health
- Run weekly and monthly client meetings, presenting performance, insight, recommendations and next steps.
- Keep communication clear and expectations well-managed throughout each engagement.
- Be the primary escalation point for client concerns and delivery issues.
- Make sure clients get proactive strategic guidance, not just operational reporting.
- Protect and grow satisfaction, retention and account value..
Drive delivery across teams
- Coordinate internal specialists across SEO, Paid Media, Content, CRO, Analytics and Design.
- Keep projects on time, in scope and aligned to client objectives.
- Prioritise people and resources across multiple accounts, and flag conflicts early.
- Monitor risk and resolve problems before they reach the client.
- Hold delivery teams accountable for quality.
Build the team and the practice
- Mentor and support digital marketing specialists and account managers.
- Establish the processes, frameworks and best practices that make client service repeatable and excellent.
- Support development through coaching, training and knowledge sharing.
- Contribute to service innovation and the agency's wider growth.
Key Performance Indicators (KPIs)
Client Success
- Retention and renewal rates
- Client satisfaction (CSAT/NPS)
- Account growth and upsell revenue
Delivery
- On-time delivery against scope
- Meeting cadence maintained across accounts
- Project profitability and team utilisation
Strategic Impact
- Client growth objectives achieved
- Strategic recommendations delivered and acted on
- Adoption of new services and solutions
Skills & Experience
Essential
- 7+ years of experience in digital marketing, ecommerce, or agency consulting.
- Strong working knowledge across SEO, Paid Media, CRO, Analytics, Content Marketing and ecommerce.
- A track record managing multiple client accounts and senior stakeholders.
- Experience supporting business development and proposals.
- Excellent communication, presentation and stakeholder-management skills.
- Strong commercial awareness and a problem-solver's instinct.
Nice to have
- Direct experience with ecommerce brands and platforms (Adobe Commerce/Magento, Shopify).
- Background in an agency or consultancy.
- Hands-on familiarity with GA4, Google Ads, Meta Ads and marketing automation tools.
- Experience leading cross-functional teams.
What we offer
- Salary: Upto 47M/month (Review every 6 months). 13th-month salary based on the business performance. Personal computer is provided.
- Working in one of the leading Magento companies in Vietnam, which is the first to be both Select Extension Builder and Business Solution Partner of Magento. 100% International customers.
- Benefiting from frequent training courses, competence tests, English, and other career skills...
- Working time: 5 days per week. Allowed 13.5 days of absence per year (12 days of absence according to laws and 1.5 days of absence for annual company trip)
- Chance to participate in team-building, picnics, summer trip, voluntary activities ... regularly organized by BSS
- Convenient office at the 14th, 18th, 19th and 20th floors with scenic views. Tea, coffee and drinks are always available at the office.