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Head of Trade Marketing
CÔNG TY CỔ PHẦN GROUPE SEB VIỆT NAM
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 07/07/2024
- Chi tiết công việc
- Giới thiệu công ty
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Mô tả công việc
Accountable for all trade marketing activities of Groupe Seb Vietnam. Co-owns the Category specific Annual Operating Plan in Vietnam. In charge for various trade marketing programs and implement it.
1. MAIN PURPOSES OF THE JOB:
• Work closely with Marketing team to develop strategic trade marketing plan to accelerate growth and drive shopper demand at POS.
• Develop Category instore growth plan as well as Instore supporting roadmap to share with key accounts.
• Lead trade marketing team to work with Key accounts in rolling out the instore activities (demo, activation, POSMs, consultancy, product display, merchandising,...). Develop KPIs and closely monitor to ensure excellent performance; or, identify appropriate action in case of off-track.
• Link marcom activities with instore activities plan to ensure halo effect on driving sales out.
• Closely monitor and tracking to ensure consumer promotional program is being implemented by stores. Cooperate with sales team to work with stores in case execution not aligned with plan.
• Co-ordinate with sales team to define process of tracking and analyzing monthly sales out performance of key accounts.
• Set up process for regular stock tracking and follow up with sales team to ensure sufficient stock to accommodate demand.
• Provide monthly report on sales-out performance and stock; clear root cause analysis and action plan to improve in case off-track.
• Work closely with Marketing and Sales team in developing activities to win instore; via:
• Best in class merchandising, instore branding and display.
• Effective POSMs.
• Knowledgeable and insightful instore consultant (PGs).
• Manage trade marketing budget to ensure delivering maximum ROI within the fund.
• ROI analysis for trade marketing activities and come up with clear action to improve impact on sales.
• Provide coaching and further develop trade marketing team to grow (merchandiser supervisor, PGs supervisor, trainer and demo supervisor). Supervise and support the team to deliver strong and sustainable result.
1. MAIN PURPOSES OF THE JOB:
• Work closely with Marketing team to develop strategic trade marketing plan to accelerate growth and drive shopper demand at POS.
• Develop Category instore growth plan as well as Instore supporting roadmap to share with key accounts.
• Lead trade marketing team to work with Key accounts in rolling out the instore activities (demo, activation, POSMs, consultancy, product display, merchandising,...). Develop KPIs and closely monitor to ensure excellent performance; or, identify appropriate action in case of off-track.
• Link marcom activities with instore activities plan to ensure halo effect on driving sales out.
• Closely monitor and tracking to ensure consumer promotional program is being implemented by stores. Cooperate with sales team to work with stores in case execution not aligned with plan.
• Co-ordinate with sales team to define process of tracking and analyzing monthly sales out performance of key accounts.
• Set up process for regular stock tracking and follow up with sales team to ensure sufficient stock to accommodate demand.
• Provide monthly report on sales-out performance and stock; clear root cause analysis and action plan to improve in case off-track.
• Work closely with Marketing and Sales team in developing activities to win instore; via:
• Best in class merchandising, instore branding and display.
• Effective POSMs.
• Knowledgeable and insightful instore consultant (PGs).
• Manage trade marketing budget to ensure delivering maximum ROI within the fund.
• ROI analysis for trade marketing activities and come up with clear action to improve impact on sales.
• Provide coaching and further develop trade marketing team to grow (merchandiser supervisor, PGs supervisor, trainer and demo supervisor). Supervise and support the team to deliver strong and sustainable result.
Yêu cầu công việc
• +5 years experience in the same role.
• Good understanding of MT landscape.
• Strong leadership skill to build and develop trade marketing team.
• Effective communication.
• Good analytical skills.
• Willing to travel.
• Good understanding of MT landscape.
• Strong leadership skill to build and develop trade marketing team.
• Effective communication.
• Good analytical skills.
• Willing to travel.
Quyền lợi được hưởng
Thưởng
13th Month Salary & Performance Bonus
Đào tạo
Premium Healthcare for yourself
Khác
Staff Purchases
13th Month Salary & Performance Bonus
Đào tạo
Premium Healthcare for yourself
Khác
Staff Purchases
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
KỸ NĂNG
Trade Marketing, In-Store Marketing, Marketing POSM, Brand Activation, Merchandise Branding
LĨNH VỰC
Điện/Điện tử
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
KỸ NĂNG
Trade Marketing, In-Store Marketing, Marketing POSM, Brand Activation, Merchandise Branding
LĨNH VỰC
Điện/Điện tử
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
- Ngày hết hạn: 07/07/2024
- Mức lương: Thỏa thuận
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