POSITION PURPOSE
To assist the Chief Marketing Officer in implementing the University's recruitment strategy. The primary function of the role is to lead the team who raises awareness, applications, and enrolment of suitably qualified students, to programmes and courses at BUV.
The Head, Student Recruitment & Business Development is responsible for the strategic oversight of BUV's student recruitment activities, strategies and plans across audiences. The position oversees the development of innovative and integrated marketing and recruitment strategies, including communication, event management and outreach. The position provides leadership and supervision to teams of student recruitment professional staffs.
AREAS OF RESPONSIBILITY
Student Recruitment & Sales Channel Development
• Support the University's recruitment, retention, and marketing plans during implementation
• Analyze and assess student recruitment efforts in order to prioritize initiatives, particularly event attendance, that yield the highest return on investment.
• Track the number of applications, enrollments, and retention rates of students
• Create and keep up contact databases that can be used for marketing and retention
• Conduct market research to update competitors' activities & learn how current and prospective students feel about BUV and what they need and want in a school.
• Ability to work, collaborate and support in a leadership team with Head of Marketing, CMO and Head of Academic Schools
• Achieve/Exceed the leads/enquiries and enrolment targets
• Identify key internal and external partners and forge relationships with them in order to deliver integrated recruitment programs that produce high-caliber results.
• Manage the key performance indicators for student recruitment and marketing initiatives to be met.
• Provide senior leaders with high-level advice on emerging student recruitment issues and markets by anticipating them and acting accordingly.
• Actively participate in the strategic planning of student recruitment initiatives, including the creation of KPIs and the tracking of goal progress.
• Create and implement a program of creative and strategically coordinated student recruitment initiatives to meet the university's priorities.
• Create a plan to use alumni contacts as a recruitment tool and to spread the word about BUV's offer.
• Create a world class student recruitment experience that feels personal and valuable
• Build a plan to drive Word of Mouth as a key source of leads and reduce the reliance on
Digital MarketingOther
• Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
• Provide leadership and supervision to a team of specialists within the Student Recruitment function.
• Create an environment of energy, collaboration and teamwork to drive optimal results
• Create a high performing recruitment team that wins together
• Prepare timely agreed-upon periodic reports for Management.
• Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and President.
• Have experience in the B2C and B2B channels (leveraging direct sales and Agent sales)