[Highlands Coffee Cpg] Senior Channel Trade Marketing Executive (For Mt Channel)

Main Purpose:
The job holder is appointed to manage trade marketing activities for Supermarket/Minimart.
Key Accountabilities:
Lead of Trade marketing initiatives to deliver business stratergy / objectives per business calendar for supermarket/minimart
Develop the marketing calendar
Develop Innitiatives of trade marketing to recruit and improve consumer off-take
Develop and Execute Picture of Success to improve market share via ASMPQ metric.
Develop sales promotion program to drive Increamental sales/ profit
Collect market information about product, service/ promotions program of competitors.
Develop, execute and evaluate the effectiveness of sales promotion/gift for each product in a specific lifecycle period.
Collect feedback from sales staff and customers about the sales promotion program.
Track and report sales promotion's expensive.
Responsible for POSM production and follow up with agency a quality control.
Develop a form to guide the implementation, monitoring and evaluation of sales activation program.
Develop all Brief file to Studio for all program
Produce weekly / monthly / Quartly report
Budget management / Other development
Check, track and control trade marketing budget (including PR follow up/tracking, petty cash management, weekly expenditure tracking & reports, monthly budget vs actual, yearly budget vs actual)
Ensure the quality of activities and the compliance of payment process.