[Highlands Coffee] - Marketing Partnership Manager

BRIEFS
This important role helps identify, secure and manage strategic Sales & Marketing partnerships that help build our brand profile, customer reach, traffic, sales and profit, in exchange for providing our strategic partners with access to the Highlands Coffee store network, online assets and guest base, to achieve mutually agreed win-win outcomes.
The role covers activities including, but not limited to:
• Media Rental
• Corporates Sales
• Promotion & Event Sponsorships
• Brand Collaborations, CRM & Loyalty Programs.
The role scope covers nationwide Vietnam targeting at medium to long term partnerships.
KEY ACCOUNTABILITIES
1. Partner Relationship Management
• Strengthen relationship with current partners and establish strategic coperation with new ones and manage the whole Highlands partner porfolio
• Build up partnership materials & operational processes for both internal & external teams
• Manage the end-to-end process from partner meeting, pitching, and closing the deal in close cooperation with the integration and partner on-boarding teams.
2. Campaign Planning and Management
• Plan and build compelling storylines and data-driven presentations that are customized to partners' demand.
• Draft up contracts & work with internal departments to conduct plans
• Conducting deep dive analysis and providing insights based on data
• Providing timely and accurate operational support to partners
• Motivate and support partners to reach agreed target
• Planning, executing and monitoring the strategic plans (tactical, long-term) to achieve business targets
3. Analysis & Continous Improvement
• Conduct periodic business analysis, ensuring shortcomings and potential business opportunities are clearly identified. Besides, the right action plan must be implemented to optimize business performance.
• Utilize strong analytical ability to evaluate end-to-end business targets (sales, CX, profit, awareness...) across campaigns and propose continous improvement.
Other ad-hoc assigned tasks