[Highlands Coffee] - Online Sales Manager 1P

Education/ Training Qualifications:
Degree in Marketing/Digital Marketing/Advertising or related communications/business degree required.
Masters degree preferred.
Experience:
Minimum 4 years experience in digital sales and marketing, with a well- rounded knowledge of developing own channels: mobile app(focus)/web/Tele/social networks.
Experience in foodservice mobile apps for dine-in, take-away and delivery (Either brand owned or aggregator platforms) will be a plus.
Profit & Loss responsibility (revenue responsibility at a minimum).
Knowledge of:
Mobile app development, launch, growth.
Digital Commerce, Omnichannel Commerce, Ecommerce.
UX/UI & online operations across app/web/social channels.
Google Marketing Platform (including Analytics, Search Ads, GTM, GMB), Facebook, Instagram, SMS and Email Service Platforms.
CRM & Loyalty, Customer Acquisition & Lifetime Management.
Digital Performance Marketing, Data Analytics, A/B Testing.
Brand & Product Marketing.
Consumer Research.
Financial Reports and Profit & Loss Management.
Skills (Ability to):
Monitor and manage online sales channels to drive revenue, at acceptable cost (mobile app focus).
Ability to manage internal creative resources, external marketing and media agencies.
Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources.
Forward thinking mindset to test new digital marketing strategies.
Strong leadership, critical thinking, decision making skills.
Ability to build trust and influence broad range of stakeholders - internal, external.
Excellent presentation & communication skills. Strong Vietnamese & English language skills.
Results focused - ability to deliver in high pressure environment.
Agile and able to manage multiple initiatives simultaneously.