[HN, FF] Senior Marketing ExecutiveCÔNG TY CỔ PHẦN GIẢI TRÍ VÀ THỂ THAO ĐIỆN TỬ VIỆT NAM

Integrated Marketing Communications (IMC) Planning & Execution:
- IMC Planning: Develop and implement IMC (Integrated Marketing Communications) plans and campaigns, including the IMC component of product launching in alignment with key business priorities, brand & customer needs, and work with product team, KOLs, Community team to deliver the results.
- IMC Execution: Manage the execution elements of the optimal IMC mix including content marketing, influencers and key consumers engagement programs, offline fans events for campaign launching.
- Campaign Management: Responsible for product and campaign awareness, users reach & engagement metrics on social media platforms (such as viewership, engagement), managing all brand's media channels - Budget Planning: Responsible for budget planning and allocation.
- Marketing technology optimization: leverage marketing technology including marketing automation and databases to optimize campaign effectiveness.
- Responsible for overseeing & training collaborators and agency (if needed)
2. Performance Evaluation:
- Produce insightful weekly and post-campaign reports to measure key performance indicators (KPIs) and highlight areas for improvement.
- Conduct in-depth analysis and evaluation of the effectiveness of various campaigns and channels to continuously optimize marketing strategies.
3. Marketing technology optimization: Leverage marketing technology including marketing automation and databases to optimize campaign effectiveness.