Principal Responsibilities
Write, edit, and manage digital content for various platforms, including websites, blogs, social media, and email campaigns.
Develop compelling copy that resonates with our target audience and aligns with brand voice guidelines.
Research industry trends, competitor offerings, and customer preferences to inform content strategy.
Identify gaps (if any) in overall content strategy and recommend updates
Understanding of content clusters and content pillars
Collaborate with marketing and design teams to create visually appealing and effective content.
Optimize content for SEO to improve site visibility and organic traffic.
Analyze content performance metrics using analytics tools and adjust strategies accordingly.
Assist in the development of content calendars, ensuring timely delivery of content in line with marketing campaigns.
Stay up-to-date with emerging trends in
digital marketing, content writing, and the retail and hospitality industries.
Excellent communicator (Proficient at English speaking and writing skills).
Comfortable presenting work to and interacting with global teams
Ability to work quickly and independently, but also as part of a team
Repurposing content for new formats and channels.
Qualifications:
Bachelor's degree in Communications, Marketing, English, or a related field.
Proven experience as a content writer or similar role, preferably in the retail or hospitality industry.
Strong portfolio showcasing writing skills across various digital formats.
Excellent research, writing, editing, and proofreading skills.
Familiarity with SEO best practices and content management systems (CMS).
Ability to work independently and collaboratively within a team environment.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Creativity and a passion for storytelling.
Preferred Skills:
Knowledge of marketing automation tools and social media platforms.
Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
Prefer a candidate with a good IELTS score / relevant experience in this field, also open for a person with a degree in journalism and a flair of designing, Good story telling skills
Basic skills at Graphic Designing / having a creative perspective
Keen eye for layout, design, color, composition
Expert on MS Suite (Power point, Word, Excel)
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