[HN] Ứng Dụng Dạy Ngoại Ngữ Cho Trẻ Em Monkey Junior Tuyển Dụng Content Specialist Full-Time 2024

Key Responsibilities
Advertising Content
Design and write advertising content for online channels (Google Ads, Apple search, Unity, Mintegral, FB, Tiktok)
Create ad templates, articles, and messaging that captivates users and encourages action (CTA)
Analyze the performance of advertising campaigns and adjust content to optimize results
ASO (App Store Optimization)
Optimize the app's title, description, keywords, and visuals on app stores (App Store, Google Play) to improve search rankings
Research and analyze relevant keywords to enhance visibility and user acquisition
Monitor and report on ASO performance, suggesting improvements to enhance outcomes
Research and Analysis
Conduct market research and analyze user behavior to update content and strategies accordingly
Analyze competitors and successful campaigns to draw insights and apply them to your content
Perform A/B testing to evaluate the effectiveness of content and advertising strategies
Work closely with other departments (marketing, design, product development) to ensure content aligns with overall strategy
Requirements
Bachelor's degree in relevant fields (Marketing, Communications, Journalism, or a related area)
1-3 years of experience in content advertising and ASO
Excellent writing skills, creativity, and the ability to communicate messages effectively
Strong knowledge of SEO, ASO, and online advertising tools
Research Mindset: Ability to efficiently gather and analyze information and data
Testing Mindset: Willingness to experiment with new strategies and optimize based on real results
Data-Driven Orientation: Proficiency in using performance analysis tools (Google Analytics, App Store Analytics, etc.) to make data-driven decisions
Proactive Attitude: Ability to work independently, seek solutions, and propose initiatives
Benefits
Salary range: upto 30.000.000 VNĐ/month
Allowances: 1,000,000 VND per month on lunch and transportation
Equipment and devices provided at work, or allowance for using personal devices
Work in an exceptional, innovative, and dynamic environment
Enjoy full transparency and open communication with colleagues
Take advantage of tremendous opportunities for growth and career advancement
Influence and help build personalized product experiences for millions of users
Unlimited utilization of all Monkey products
Opportunities to collaborate with renowned business partners (Facebook, Coc Coc, etc.)
Chances to work in a well-recognized company which has achieved successes on both national and global scale, namely First Place Startup in 2016 GIST Tech-I Competition awarded by the American former President Barack Obama, First Place in Vietnamese Talent Competition, Top 1 Most Loved Children Application on App Store and Google Play
First-handed experience with top-notch international teaching and learning materials and approaches
Chances to work closely with excellent Vietnamese and American educators and linguists
Positive and open-minded environment which is made up of people who are always ready to listen and share
Courses fully funded by the company to improve one's competence and skills
Annual salary review
Bonuses on KPI, projects, new ideas, boost-up bonus; on-the-spot reward; rewards for new suggestions of contribution recognition and employee gifts on special occasions
Number of days-off, public and New Year holidays, annual leave will be under Labor Law
Attractive maternity regime for both male and female employees
Entitled to Social insurance, health insurance, underemployment insurance and other benefits according to the company's policies
Health screening and wellness check-up services at prestigious hospitals
Daily tea-break, weekly gather-up, monthly birthday party and annual summer trip
Other benefits are discussed during the interview
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