Strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.
Responsibilities:
Product Positioning & Value Proposition
Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).
Translate product features, pricing, and policies into clear customer benefits.
Develop differentiated positioning aligned with customer segments and competitive landscape.
Go-To-Market (GTM) & Launch Management
Own end-to-end go-to-market plans for new product launches and enhancements.
Coordinate cross-functionally with Product, Sales, Technology, Operations, Legal, and Compliance.
Ensure timely delivery of launch assets and readiness across all channels.
Market & Customer Insights
Conduct market research to understand customer needs, behaviors, and pain points.
Monitor competitors' offerings, pricing, promotions, and messaging.
Identify insights to support product innovation, enhancements, and portfolio optimization.
Sales Enablement & Internal Readiness
Develop sales tools and materials including:
Product briefs and one-pagers
Sales decks and pitch scripts
FAQs and objection handling guides
Training materials for branch staff, RMs, and call centers
Provide product training and support to frontline teams.
Campaign & Performance Management
Plan and execute marketing campaigns across digital, branch, and partner channels.
Track and analyze product performance metrics including acquisition, activation, usage, and retention.
Optimize messaging and campaigns based on data and insights.
Stakeholder Management & Governance
Work closely with Compliance, Legal, and Risk teams to ensure regulatory adherence.
Manage approvals for product communications and marketing materials.
Act as the central point of contact for product marketing-related matters.
Requirements & Qualifications
Bachelor's degree in Marketing, Business, Finance, or a related field
MBA or equivalent professional qualification is a plus
10+ years of experience in product marketing, product management, or marketing roles within banking or financial services
Proven experience managing go-to-market strategies and product launches
Experience working in regulated environments is highly preferred
Strong understanding of banking products and customer lifecycles
Excellent storytelling and communication skills
Data-driven mindset with strong analytical abilities
Ability to manage multiple stakeholders and priorities
Strategic thinking combined with hands-on execution
Vị trí HO - Product Marketing Manager do công ty ACB - Ngân Hàng TMCP Á Châu tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về HO - Product Marketing Manager hoặc công ty ACB - Ngân Hàng TMCP Á Châu ở các link phía trên