HubSpot Coordinator

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The HubSpot Coordinator is responsible for driving the adoption, governance, and performance of HubSpot across Atlas business. The role works closely with Sales, Marketing, and Commercial teams to ensure the CRM platform supports lead generation, customer engagement, reporting accuracy, and revenue growth.
I. Objectives
Finalize deployment of HubSpot and fully engage all sales personnel,
Integrate HubSpot into Atlas systems, social media, and Atlas website,
Enhance the HubSpot experience at Atlas by deploying and training staff on new features, AI tools, and forecast tools,
Expand the customer base and enhance engagement,
Increase repeat customer opportunities,
Directly contribute to revenue and P&L performance.
II. Main Responsibilities
1. CRM Administration, Governance and Compliance
Administer the CRM platform, manage user access, and coordinate CRM-related activities with Sales, Marketing, and Commercial teams.
Oversee CRM-related data protection and information security practices, including compliance with the General Data Protection Regulation (GDPR).
Manage CRM content to ensure adherence to guidelines and scheduled communication frequency.
Maintain CRM data quality through regular reviews, duplicate management, field standardization, and data hygiene checks.
2. Training, User Adoption and Support
Train staff on the effective use of the CRM system.
Act as the first point of contact for HubSpot user support, troubleshooting, permissions, workflows, forms, reports, and other CRM-related issues.
Monitor new HubSpot features, AI tools, and best practices, and recommend practical improvements for internal use.
3. Campaign, Lead and Pipeline Management
Support marketing department strategies with CRM campaigns.
Set up, monitor, and optimize HubSpot workflows for lead nurturing, follow-up reminders, task assignments, and internal notifications.
Support lead lifecycle and pipeline management, including lead stages, deal stages, handover processes, and follow-up discipline between Marketing, Sales, and Commercial teams.
Track and report key CRM KPIs, analyze customer behavior to propose suitable engagement programs, optimize campaign content, report on campaign effectiveness, and collaborate with
Marketing to define customer personas.
4. Reporting, Integration and CRM Performance
Analyze CRM data and optimize CRM performance to improve customer engagement, sales visibility, and campaign effectiveness.
Build and maintain HubSpot dashboards and reports covering sales pipeline, campaign performance, conversion rates, customer engagement, and activity tracking.
Coordinate HubSpot integrations with Atlas systems, website, social media, forms, email tools, and other relevant platforms in collaboration with internal stakeholders.