Influencer Business Development (Beauty/E-Commerce)

Mô tả Công việc
Key Responsibilities:
Livestream Collaboration
Identify and collaborate with livestream KOLs/KOCs
Livestream campaign planning:
Deal list (pricing, bundles, vouchers)
Commission & promotion mechanics
Coordinate with E-commerce team to ensure campaign readiness
Monitor livestream performance and optimize commercial outcomes
Affiliate & KOC Scale (Performance)
Develop and scale affi liate/KOC network (especially TikTok Shop & Shopee)
Recruit, onboard, and manage KOCs/creators at scale
Design and optimize commission structures, incentive schemes
Drive GMV through affi liate campaigns and creator performance optimization
Monitor and optimize performance metrics (GMV, CVR, ROI)
Review/Video KOL/KOC (Branding & Partnership)
Identify and onboard KOLs/KOCs aligned with brand positioning
Build and maintain long-term partnerships (not just one-off bookings)
Lead negotiation on collaboration scope, content direction, and usage rights
Ensure infl uencer content aligns with brand image and messaging
Platform & Cross-functional Coordination
Work closely with Marketing, Content, and E-commerce teams
Leverage platform resources (TikTok, Shopee) for campaign growth
Data & Performance Optimization
Analyze campaign performance across KOL/KOC, affi liate, and livestream
Identify scalable creators and high-performing strategies
Optimize content direction, offer structure, and creator mix
Prepare reports with actionable insights